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UGBA 10: Principles of Business
3.00 Credits
University of California-Berkeley
This course provides an introduction to the study of the modern business enterprise. The course is taught in five modules, the order of which may vary from semester to semester. The first examines the role and governance of business enterprise in a market economy. The second concentrates on financial issues, while the third looks at the problems of managing people in organizations. The fourth examines product pricing, marketing, and distribution issues and the last concentrates on the international business environment.
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UGBA 100: Business Communication
2.00 Credits
University of California-Berkeley
Theory and practice of effective communication in a business environment. Students practice what they learn with oral presentations and written assignments that model real-life business situations.
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UGBA 101A: Microeconomic Analysis for Business Decisions
3.00 Credits
University of California-Berkeley
Economic analysis applicable to the problems of business enterprises with emphasis on the determination of the level of prices, outputs, and inputs; effects of the state of the competitive environment on business and government policies.
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UGBA 101A - Microeconomic Analysis for Business Decisions
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UGBA 101B: Macroeconomic Analysis for Business Decisions
3.00 Credits
University of California-Berkeley
Analysis of the operation of the market system with emphasis on the factors responsible for economic instability; analysis of public and business policies which are necessary as a result of business fluctuations.
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UGBA 101B - Macroeconomic Analysis for Business Decisions
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UGBA 102A: Introduction to Financial Accounting
3.00 Credits
University of California-Berkeley
The identification, measurement, and reporting of financial effects of events on enterprises, with a particular emphasis on business organization. Preparation and interpretation of balance sheets, income statements, and statements of cash flows.
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UGBA 102A - Introduction to Financial Accounting
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UGBA 102B: Introduction to Managerial Accounting
3.00 Credits
University of California-Berkeley
The uses of accounting systems and their outputs in the process of management of an enterprise. Classification of costs and revenue on several bases for various uses; budgeting and standard cost accounting; analyses of relevant costs and other data for decision making.
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UGBA 103: Introduction to Finance
4.00 Credits
University of California-Berkeley
Analysis and management of the flow of funds through an enterprise. Cash management, source and application of funds, term loans, types and sources of long-term capital. Capital budgeting, cost of capital, and financial structure. Introduction to capital markets.
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UGBA 104: Analytic Decision Modeling Using Spreadsheets
3.00 Credits
University of California-Berkeley
This course provides an introduction to several quantitative methods used to facilitate complex decision-making in business, with applications in many different industries, at different levels in the organization, and with different scopes of decisions. The power of the methods covered in this class is further enhanced by implementing them in spreadsheet software, which allows complex problems to be approached and solved in a straightforward and understandable manner.
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UGBA 105: Introduction to Organizational Behavior
3.00 Credits
University of California-Berkeley
A general descriptive and analytical study of organizations from the behavioral science point of view. Problems of motivation, leadership, morale, social structure, groups, communications, hierarchy, and control in complex organizations are addressed. The interaction among technology, environment, and human behavior are considered. Alternate theoretical models are discussed.
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UGBA 106: Marketing
3.00 Credits
University of California-Berkeley
The evolution of markets and marketing; market structure; marketing cost and efficiency; public and private regulation; the development of marketing programs including decisions involving products, price, promotional distribution.
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