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Course Criteria
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3.00 Credits
Description: Prerequisites for Advertising majors - Communications 350, 352, 353; for Public Relations majors - Communications 361, 362. Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness.Units: 3
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3.00 Credits
Description: Prerequisite: Communications 352. This course is designed to offer students further education in advertising media. It integrates theories from related disciplines, such as communications, marketing, and psychology, to illustrate better ways to use media as a competitive tool in business. Units: 3
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3.00 Credits
Description: Prerequisite: Communications 353. Advanced advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs, and individual conferences. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 350 and 353; or Communications 332 and either 217 or 358; or Marketing 351 and any 300-level graphics, layout or design course. Prepares students for careers in advertising media sales, including radio, television, newspaper, magazine, new media, and the Internet. Personal sales techniques and media sales strategies are presented for each medium. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 350, 352 and 353. This course examines Internet advertising and marketing issues and ideas. Students learn to evaluate, develop, and execute Internet-based advertising and promotional campaigns. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 353 and 410. Students learn to apply principles of research, consumer behavior and creative concept development to advertising and brand communication campaigns. Field study and case application facilitate the process of the planner's consumer advocacy function. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 361, 362 and junior standing. Analysis of systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 361, Communications 346, Business Admin 346 or Theatre 346. This seminar focuses on public relations strategies and tactics as they are used in the entertainment industry including media relations, talent relations, special events, high visibility techniques, presentation, and dealing with adverse situations. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 101, 361 and junior standing. Seminar focuses on psychology and functions of client counseling, proposal writing, new business development, agency management, servicing clients, evaluation of methods, reporting results, and legal and ethical concerns. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 101 and 361. This seminar focuses on the public relations strategies and tactics used in today's increasingly sophisticated and maturing corporate and nonprofit marketplaces. This advanced course, which relies heavily on professional guest speakers and in-class simulations/exercises, encompasses a host of specific topics, such as fund raising, corporate and social responsibility, media relations, and technology and ethical issues. Units: 3
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