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Course Criteria
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3.00 Credits
Description: This course explores the functions, strategies, ethics, technology, and media relevant to the advertising industry, as well as concepts in international, intercultural, and integrated marketing communication. Units: 3
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3.00 Credits
Description: Prerequisite: English 101. This course develops written communications and critical thinking skills essential for success in all advertising related careers. Students learn to compose persuasive letters, reports, proposals, and news releases. Emphasis is placed on grammar and language skills. Students must achieve a "C" (2.0) or better to continue taking advertising courses.Units: 3
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3.00 Credits
Description: Prerequisites: Communications 350 and junior standing. Planning, execution and control of advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques, and methods in media planning process. Audience measurement and media analysis. Units: 3
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3.00 Credits
Description: Prerequisites: English 101, Communications 350, and junior standing. Writing of copy and layout of advertisements, based on study of sales appeals, attention factors, and illustrations. (2 hours lecture, 2 hours activity) Units: 3
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3.00 Credits
Description: Prerequisite: junior standing. Printing processes, publication formats, copy preparation, copy-fitting techniques, layout principles, paper selection, and distribution methods. (2 hours lecture, 2 hours activity) Units: 3
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3.00 Credits
Description: Prerequisite: junior standing. The social, behavioral, psychological, ethical, economic and political foundations of public relations, and the theories of public relations as a communications discipline. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 101 and 361, both with a grade of "C" (2.0) or better; junior standing; typing ability. Communications analysis, writing for business, industry and nonprofit organizations. Creating effective forms of public relations communication.Units: 3
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3.00 Credits
Description: Prerequisite: completion of any one of Communications upper-division writing courses. Editing functions and techniques involved in creative development of publications for business, industry and nonprofit organizations and institutions, including magazines, newspapers, newsletters, and brochures. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 202. Writing, producing, planning, taping, editing, and evaluating radio news. Units: 3
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3.00 Credits
Description: Prerequisites: Communications 202. Writing, production, and evaluation of television news. Discussion of TV reporting techniques and problems. Students cover events and produce TV news in lab. Units: 3
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