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Course Criteria
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3.00 Credits
Principles and techniques of advertising and promoting apparel wholesale and retail products. Emphasis placed on promotional mix, trend and forecast research, branding, special events, integrated marketing and communication strategy. Written analysis and presentation. 3 lectures/problemsolving.
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4.00 Credits
Analysis of the role of consumption in economics systems. The consumer movement past, present and future viewed as a response to economic and social conditions. Contemporary consumer issues, information sources, legislation and protection. Fulfills GE requirement for Area D2. 4 lectures/problemsolving hours.
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4.00 Credits
An introduction to and application of merchandise buying principles and procedures. Role of buyer and planner in wholesale and retail management. Analysis of buying organizations, purchasing, inventory control, apparel profitability, and seasonal plans. Use of computer spreadsheets to calculate merchandise mix and assortment plans. Written and computer projects. 4 lectures/problemsolving. Prerequisite: STA 120 and College of Business computer proficiency requirement.
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2.00 Credits
Understanding of design principles, color theory, space, and lighting in relation to display areas and interior design of stores. Analysis of their use in merchandising of goods and customer appeal. Written and oral projects. Application of a computer graphics program. Concurrent enrollment required. 2 lectures/problemsolving, 1 twohour activity. Prerequisite AMM 210/210A or equivalent.
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14.00 Credits
Basic group study of a selected topic, the title to be specified in advance. Total credit limited to 8 units, with a maximum of 4 units per quarter. Instruction is by lecture, laboratory, activity, or a combination.
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2.00 Credits
Detailed investigation of the textile and apparel supply chain's fashion career opportunities. Emphasis on understanding different careers within the apparel supply chain architecture and organizational structure. Evaluation of fashion careers, industry speakers, and job shadowing. Development and review of student electronic portfolio that identifies the student' s skills and aptitudes for their selected career direction.
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2.00 Credits
Planning, developing, and presenting apparel product lines. Analysis of goals, merchandising strategies and product line constraints. Interrelationship of fashion information between fashion services, apparel suppliers and consumers to developing apparel products. Application of computeraided illustration program. Written and oral projects. 2 lectures/problem solving, 1 twohour activity. Concurrent enrollment required. Prerequisites: AMM 210/210A.
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1.00 Credits
Principles and methods of developing apparel designs. Evaluation of pattern blocks for garment sizing, analysis of desired aesthetics, pattern fit, and construction. Visual and written projects. Concurrent enrollment required. 2 lectures/problem solving, 2two hour activities. Prerequisite AMM 310/310A
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4.00 Credits
Advanced study of apparel buying processes, strategic positioning, assortment and seasonal plans, and purchase order management for multiple apparel retail tiers. Develop strong analytical skills. Written analysis of competition market share strategy and sales forecasting. Written, computer, and oral analysis projects. 4 lectureproblem solving hours. Prerequisite: AMM 250 or equivalent.
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3.00 Credits
Fundamentals of apparel importing and exporting processes. Industry and product classification systems used in international trade, US Trade Administration and US trade agreements in textiles and apparel. Politicallegal, cultural and financial issues related to apparel importing and exporting. Overview of apparel transportation and logistics services. Written and oral reports required. 3 lectures/problem solving.
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