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Course Criteria
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4.00 Credits
Industrysponsored agricultural advertising programs; tools of publicity, merchandising and public relations. Detailed examination of local types of advertising media, and rates for short, seasonal promotions. Advertising provisions of marketing orders. Seminar type discussions and guest speakers. 4 lecture discussions. Prerequisite: FMA 304.
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3.00 Credits
Seminar on special problems encountered in food and agribusiness management with an emphasis on the food consumer. Economic, social, cultural and demographic factors influencing consumer behavior and consumption patterns covered. Market surveillance techniques used by managers will also be discussed. 3 lecture discussions.
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4.00 Credits
Intermediate microeconomic theory applied to production and marketing problems in agriculture. 4 lectures/problemsolving. Prerequisite: EC 201 or consent of instructor.
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3.00 Credits
The political framework affecting the food and agricultural system. Federal and state laws and regulations impacting agribusiness. Contemporary development and economic analysis of public programs and policies. Current policies and programs as well as alternate policies evaluated. Seminar discussions. Policy case studies. 3 lecture discussions. Prerequisite: EC 201 or consent of instructor.
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4.00 Credits
Techniques of financial analysis. To include capital budgeting, sources of loans for agribusiness, analysis of financial statements, credit instruments, risk and insurance for agriculture, farm credit system. 4 lectures/problemsolving. Prerequisite: FMA 324.
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3.00 Credits
Continuation of FMA 326. Financial forecasting, leverage and growth, further topics in the time value of money, working capital management, financing operations. 3 lectures. Prerequisite: FMA 326.
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4.00 Credits
Criteria for decision making involving food and agribusiness enterprises. Case studies used. Budgeting processes, credit use, and feasibility analysis. Source of economic information. Introduction to simulation of management process. Seminar discussions and feasibility study prepared. 4 lectures.
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3.00 Credits
Equine enterprise analysis with emphasis on capital acquisition, leasing, land acquisition, legal problems and labor problems. 3 lectures. Prerequisites: FMA 328, AVS 125/125L.
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4.00 Credits
Marketing of food, fiber and horticultural products in foreign markets. Special emphasis on selecting export markets, procedures for establishing contacts, promotion, financing, insuring, shipping tariffs, customs, regulations and other matters related to food and fiber products. Management practices and problems of firms involved in exporting and importing textiles and garments, livestock, fruits, vegetables, grains and other food and fiber products. 4 lecture/ discussions.
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4.00 Credits
Water and its relationship to civilization from ancient history to modern developments. Survey of global water resources and current issues of distribution, relationship to economic development, and the environment. Analysis of state and regional water supplies, water districts. Determination of water requirements for agriculture in arid and humid regions.
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