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Course Criteria
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4.00 Credits
Introduction to the techniques of reporting and writing news from various media perspectives including print, online, broadcast and public relations. Intensive laboratory and field practices in gathering and evaluating information. Writing basic news stories under close supervision. 3 lectures, 1 laboratory.
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4.00 Credits
Survey of the media of agricultural communication. Newspaper farm pages and sections, general and specialized agricultural magazines. Radio and TV farm broadcasts. Public and private agencies involved in agricultural communication. Role of California minorities in agriculture. Writing on agriculture-related issues. 3 lectures, 1 activity.
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4.00 Credits
Challenges and triumphs of the mass media in a multicultural society. Survey of print, electronic and online media and how they serve and reflect the communication needs and aspirations of citizens in a multi-ethnic democracy. 4 lectures. USCP credit approved effective Spring 2009.
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4.00 Credits
Introduction to the techniques of newspaper, magazine, and on-line copy desk work. Rewriting and editing copy and headlines for news, feature stories, and on-line material. Headline, caption, and display copy writing. Ethical issues in copy editing. Selecting, cropping, and writing captions. Art/photography selection, sizing, and cropping. Basic editing functions of Photoshop and Quark. Practical laboratory experience in editing. 3 lectures, 1 laboratory. Prerequisite: JOUR 203.
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4.00 Credits
Legal basis for freedom of expression. Court decisions resolving conflicts between First Amendment and right to fair trial, privacy, reputation. Source confidentiality, freedom of information, contempt, copyright. Federal and state laws and regulations affecting mass media reporters, editors, publishers, news directors. 4 lectures. Prerequisite: JOUR 203.
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4.00 Credits
Experience leading to advanced skills in reporting and writing stories about contemporary issues, government and courts. Field and laboratory assignments in beat reporting, public meeting coverage, writing style, investigative techniques and online journalism research. 3 lectures, 1 laboratory. Prerequisite: JOUR 203 and JOUR 233 or JOUR 342.
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3.00 Credits
Growth and development of public relations as a practice in business and industry, government, volunteer agencies and other public institutions. Communications and activities utilized to gain public interest and support. 3 lectures. Prerequisite: Sophomore standing.
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4.00 Credits
Principles of advertising, copy, layout, and production for print and broadcast media. Economic, political, and social function of advertising in a free market society. Advertising ethics. Social responsibility of advertising in a multicultural environment. Emerging advertising technologies. Advertising on the Internet. 4 lectures.
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4.00 Credits
Beginning broadcast news writing and reporting for radio and television. Emphasis on developing news judgment and producing radio newscasts. Introduction to television studio equipment and procedures. Lab experience includes writing and reporting live on-air for KCPR. 3 lectures, 1 laboratory. Prerequisite: JOUR 203.
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4.00 Credits
Theory, strategic planning and practice in writing persuasive public relations copy for diverse internal and external audiences. Emphasis on gathering information, preparing news releases, newsletters and other communications vehicles. Analysis of various media case studies. 4 lectures. Prerequisite: JOUR 312.
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