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Course Criteria
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4.00 Credits
Application of interdisciplinary skills to business and corporate strategy formulation and implementation. Analysis of interdependence between external environments and internal systems. Focus on responsibilities, tasks, and skills of general managers. Case studies, group problem solving. Integrating course of MBA core curriculum. Course satisfies comprehensive examination requirement. 4 seminars. Prerequisite: Graduate standing and GSB 511, GSB 513, GSB 523, GSB 524, GSB 531, GSB 533 and either GSB 512 or IME 503 and either GSB 534 or IME 580 or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Business tour exposure to different management systems and their operating environments. Pre-trip and on-the-road meetings, readings, case studies and discussions. Tours of firms, government offices, ministries, etc; inter-views of managers and government officials. Conducted in English. Pass-port required. The Schedule of Classes will list topic selected. Total credit limited to 8 units. 2 seminars, 2 activities. Prerequisite: OCOB graduate standing or approval from the OCOB Associate Dean of Graduate Programs.
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4.00 Credits
The process of financing new and fast-growing firms. Preparation of pro forma financial statements for a new venture. Readings on the venture capital process, from seed capital through the initial public offering (IPO). Valuation of firms seeking venture capital, and those planning their IPO. Valuing convertible securities. Real options valuation. 4 lectures. Prerequisite: GSB 531 and graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Service organizations such as financial services firms, professional services firms, and health care organizations. The distinctive approaches required for marketing strategies unique to service organizations and other business entities which define themselves from a services perspective. 4 seminars. Prerequisite: GSB 524 and graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Issues which confront brand/product managers: includes content needed to design new product/brand marketing development programs. Appropriate for students pursuing product career paths in consumer/business/service sectors. 4 seminars. Prerequisite: GSB 524 and graduate standing or approval from the Associate Dean of OCOB Graduate Programs. 2007-2009 Cal Poly Catalog
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4.00 Credits
Integration of management concepts within complex multinational organizations. Interdisciplinary approach to identifying and assessing multinational and global competitive environments and strategies; structuring and managing interdependent multinational operations; addressing conflicts between domestic and international policies and practices in multinational enterprises. Case studies, simulations, group analysis and problem solving. Course satisfies the culminating experience through the comprehensive examination option. 4 seminars. Prerequisite: Graduate standing and GSB 511, GSB 513, GSB 523, GSB 524, GSB 531, GSB 533 and either GSB 512 or IME 503 and either GSB 534 or IME 580 or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Practical legal decisions required to conduct business for or with high technology companies. Methods to protect high technology developments in international markets, including copyrights, patents, trade secrets, trademarks and contracts. 4 seminars. Prerequisite: Graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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1.00 - 4.00 Credits
Directed group study of selected topics for advanced students. Total credit limited to 8 units. The Schedule of Classes will list topic selected. 1-4 seminars. Prerequisite: OCOB graduate standing or approval from the OCOB Associate Dean of Graduate Programs.
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4.00 Credits
The steps in the marketing research process which include formulation of the research problem, situation analysis, qualitative data collection, questionnaire design, data collection and data analysis. 4 seminars. Prerequisite: GSB 524 and graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
The impact of unionized labor on management practice. Three challenges to management; namely, the organizing challenge, the negotiation challenge, and the grievance/arbitration challenge. 4 seminars. Prerequisite: Graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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