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Course Criteria
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4.00 Credits
Introduction to marketing management. Concepts and principles necessary to plan, direct and control the product, promotion, distribution and pricing strategies of the firm. 4 lectures. Prerequisite: Graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Focus on project management tools and processes required to establish priorities for and management of projects within normal and abnormal scope, money and time constraints. Planning, organizational and resource challenges common to a variety of project types. Product life cycle, normal operational, new product introduction and profit oriented product family projects reviewed in service and production environments. 3 lectures, 1 laboratory. Prerequisite: Graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Relationships among knowledge management (KM), knowledge organizations and knowledge workers. Mapping of the field of knowledge management and exploration of the nature and key features of KM. Discussion of knowledge management and business intelligence central themes using case studies; alternative ways to design, implement and improve KM systems in organizations; business intelligence, decision support systems and data warehousing. Integration of querying, reporting, OLAP, data mining and data warehousing functions. 3 lectures, 1 activity. Prerequisite: Graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Topics of information security and the need for security from a managerial perspective. Legal, ethical and professional information security issues. Planning for security and contingency considerations. Business policies and programs for organizational security. Risk management and control as mechanisms for protection. Examples of information security issues and practices implemented in today's business environment. 3 lectures, 1 activity. Prerequisite: Graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Conceptual business frameworks for commercialization of new and innovative products and technologies. Business aspects of innovative technologies as they relate to core functional areas such as finance, accounting, marketing, operations, and business and intellectual property law. 4 lectures. Prerequisite: OCOB graduate standing or approval from the OCOB Associate Dean of Graduate Programs.
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4.00 Credits
Enhancement of business writing and oral presentation skills, organized around two areas: 1) preparing written business documents and reports, and 2) professional oral presentation skills. Preparation of a variety of business reports and documents. Multiple business presentations. 4 lectures. Prerequisite: OCOB graduate standing or approval from the OCOB Associate Dean of Graduate Programs.
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4.00 Credits
Theories, practices and tools of corporate financial decision making. Topics include valuation of fixed income securities and stocks, capital budgeting, capital structure, dividends, and an overview of financial markets and institutions. Introduction to valuation of derivative securities, market efficiency, and agency costs. 4 seminars. Prerequisite: GSB 511 and graduate standing or approval from the Associate Dean of OCOB Graduate Programs. 2007-2009 Cal Poly Catalog
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4.00 Credits
Overview of information technology trends and implications. Information systems (IS) functions and organization. Strategic planning for information systems. Integration of IS plan with corporate strategy. IS administration and control. Management of IS development and computer operations. IS issues in a multinational environment. 3 lectures, 1 activity. Prerequisite: GSB 522 and graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Development of the theoretical and empirical framework of the macroeconomy in which businesses must operate. Topics include GDP, inflation, unemployment, interest rates and monetary and fiscal policies. The dynamics of the macroeconomic environment over time. 4 lectures. Prerequisite: GSB 523 and graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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4.00 Credits
Introduction to the operations function and its interaction with other areas in an organization. Emphasis on strategic and tactical decisions to achieve competitive advantage in cost, delivery speed and reliability, quality, flexibility, and product innovation through manufacturing and services. 4 seminars. Prerequisite: Graduate standing or approval from the Associate Dean of OCOB Graduate Programs.
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