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Course Criteria
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4.00 Credits
Identification and development of target markets for products and services in the graphic communication industry. Deployment of strategies in pricing, promotion and distribution management. Application of customer relationship management techniques for personal selling, forecasting and planning. 3 lectures, 1 laboratory. Prerequisite: GRC 101.
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4.00 Credits
Web and print publishing technology and its impact on society. The technologies of scanning, typography, graphics, layout, and design for print and web publishing including decision-making considerations. The application of scientific and mathematical principles to web and print publishing technologies. 3 lectures, 1 laboratory. Prerequisite: Completion of Area B and junior standing. Graphic Communication majors will not receive GE Area F credit.
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1.00 - 2.00 Credits
Individual investigation, research, studies, or surveys of selected problems. Total credit limited to 4 units, with a maximum of 2 units per quarter. Prerequisite: Consent of instructor.
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3.00 Credits
Application of digital printing including the study of marking engines, RIPs, and related technologies. Emerging graphic communication technologies that are impacting the methods and procedures of producing and distributing print media. Technological transitions and how to manage technological change. 2 lectures, 1 activity. Prerequisite: GRC 338. Corrected effective Summer 2007.
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4.00 Credits
Estimating the cost of various kinds of print and digital products and services. Development of budgeted hour costs and production standards. Cost estimating methods for Print on Demand, VDP, sheetfed lithography, web site development, and wide-format output. Analysis of material, labor and other cost factors. 3 lectures, 1 laboratory. Prerequisite: GRC 315 or GRC 328.
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4.00 Credits
Graphic communication industry market trends. Strategies for profitably positioning graphic communication companies. Costing methodology and practices for graphic communication companies. Company profitability using ratio analysis. Innovative management practices in the graphic communication industry. 3 lectures, 1 activity. Prerequisite: GRC 403.
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4.00 Credits
Management principles and production control methodologies for print and digitally-imaged products. Organization analysis, decision-making, equip-ment and inventory planning, resource optimization, and the application of contemporary quality management initiatives. 3 lectures, 1 activity. Prereq-uisite: GRC 315 or GRC 328, and MATH 117, MATH 118, or MATH 120.
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4.00 Credits
Human resource management integrated into the success of graphic communication companies. A comprehensive management approach is utilized emphasizing policy development, training, safety, motivation, facilitation skills, team building and empowerment, ethical and legal issues in the printing industry. 3 lectures, 1 laboratory. Prerequisite: GRC 421.
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3.00 Credits
Current digital media including audio, video, animation, and multimedia. File formats and their role in workflow and electronic document delivery. Publishing options for digital media. Digital media standards, legal and ethical issues. 2 lectures, 1 laboratory. Prerequisite: GRC 338.
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3.00 Credits
Elements of printing plant site selections, equipment planning, inventory planning, and workflow optimization. Design and layout of printing plants for effective space utilization. Organization of plant services. 2 lectures, 1 activity. Prerequisite: GRC 421.
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