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RHM 370: Marketing of Hospitality Services
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. Students learn how to use proven marketing techniques to improve business. Course explores the development, implementation, and evaluation of a marketing plan.
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RHM 375: Managing Catering Operations
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. Theory and techniques of professional catering with hands-on activities involved with the planning, organizing, and implementation of special catered events.
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RHM 377: Restaurant Management and Service
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. Principles and methods of producing and serving quality food in restaurants. Writing proficiency is required for a passing grade in this course.
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RHM 380: Convention and Trade Show Management
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. A comprehensive analysis of trade shows. Emphasis is on organizing, arranging, and operating trade shows and conventions. Visits to trade shows are required. Writing proficiency is required for a passing grade in this course.
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RHM 387: Hotel/Motel Security Management
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. Exploration of security issues, concerns and practices affecting hospitality properties. Covers the physical security of the property asset protection, guest protection, security equipment, emergency management and procedures, and OSHA requirements.
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RHM 390: Great Hotels in Alabama
3.00 Credits
The University of Alabama
Three hours. Students increase their understanding of the hotel industry through visits to Great Hotels in Alabama. Course includes class discussion, lecture tours, and presentations by leading hotel executives.
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RHM 420: Hospitality Marketing
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. Students learn how to create a sales team with creative, successful sales and marketing programs. Includes discussion on ways to sell rooms and food and beverage services to business and leisure travelers, travel agents, and meeting planners. Writing proficiency is required for a passing grade in this course.
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RHM 421: Hospitality Law
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. Students gain an understanding of potential legal problems and how important legal considerations can affect the hospitality industry. Legal cases related to the hospitality industry are explored.
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RHM 446: Hospitality Purchasing
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. Students learn how to purchase major commodities and nonfood supplies, ensuring price and product quality. Course explains how to deal effectively with suppliers and includes the managerial aspects of purchasing.
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RHM 448: Bar and Beverage Management
3.00 Credits
The University of Alabama
Three hours. Prerequisite: RHM 175. Discussion on strategies to profitably manage the bar and beverage department of the hospitality operation. Covers control systems, hiring and training, responsible alcohol service, and essential information on a wide range of beverage products.
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