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Course Criteria
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 221, APR 300, APR 322, APR 422, math core (MATH 110 or higher), EC 110 with grades of "C-" or above; and senior standing. Planning and execution of advertising campaigns for specific organizations. Integration of advertising theory, concepts, and techniques into complete communication programs. Offered in fall and spring semesters.
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3.00 Credits
3 hours. The study of communication management in the context of political campaigns. Topics include audience analysis, candidate and electoral context analysis, strategic planning and assessment, leadership and campaign management styles, and database management.
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 231, APR 300, JN 311, APR 332, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; and senior standing. The course concentrates on public relations as an essential element in the effective management of any organization and examines the concepts, perspectives, and practices that apply to the management of communication programs directed to various audiences inside and outside the organization. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 231, APR 300, JN 311, APR 332, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; and senior standing. Planning and execution of public relations campaigns for specific organizations. Integration of public relations theory, concepts, and techniques into complete communication programs. Offered in fall and spring semesters.
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3.00 Credits
3 hours. Prerequisites: COM 421 or MC 421 or APR 420; junior standing. Study of the role of political advertising and political public relations in contemporary American media. A consideration of proactive and reactive political advertising and public relations strategies. Writing proficiency is a requirement for passing this W-designated course.
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3.00 Credits
3 hours. Prerequisites: MC 101 with grade of "C-" or above and junior standing. A survey of legislative/political techniques and communication strategies and tactics used by corporations, trade associations, and other interest groups to successfully impact federal policymaking.
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3.00 Credits
3 hours. Prerequisites: Permission of the instructor, junior standing, and concurrent enrollment in APR 380.
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3.00 Credits
3 hours. Contemporary Arabic speaking, reading, and writing. Course involves self-instructional approach in the Critical Languages Center. Students are required to study the textbook and listen to assigned audio materials (CDs, or computer sound files). Students have practice sessions three hours per week with a language "trainer" who is a native/near native speaker (or superior level) of the language. Offered each semester. Native speakers of this language cannot take this course. Any students with background knowledge of this language must see the CLC director before registering. Not repeatable without permission of the CLC director.
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3.00 Credits
3 hours. Prerequisite: ARB 101 or equivalent. Contemporary Arabic speaking, reading, and writing. Course involves self-instructional approach in the Critical Languages Center. Students are required to study the textbook and listen to assigned audio materials (CDs, or computer sound files). Students have practice sessions three hours per week with a language "trainer" who is a native/near native speaker (or superior level) of the language. Offered each semester. Not repeatable without the permission of the CLC director.
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3.00 Credits
3 hours. Prerequisite: ARB 102 or equivalent. Continuation of Arabic language on the intermediate level. Emphasis is on the development of reading skills and writing proficiency. Offered according to demand. Not repeatable without permission of the CLC director.
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