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Course Criteria
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1.00 - 9.00 Credits
Variable credit (1 to 9 hours). Prerequisites: Permission of department chairperson and faculty sponsor. Analysis of advanced theoretical issues in commercial persuasive communication under the supervision of an advertising or public relations faculty member.
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1.00 - 3.00 Credits
Variable credit (1 to 3 hours). Prerequisites: Permission of department chairperson and faculty project sponsor, APR 332 or APR 322 or APR 422 (depending on practicum), at least junior standing, and GPA of 2.5 or higher. Supervised field experiences coupled with investigation of communication problems. Students may take a total of only 3 hours in internship and/or practicum courses.
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3.00 Credits
3 hours. Prerequisites: Permission of the department chairperson and faculty sponsor (before registering or undertaking any work), APR 322 or APR 422 (depending on internship), at least junior standing, and GPA of 2.5 or higher. The course consists of approved work experience. Students may take one additional course when enrolled for internship credit. Grading of P/F is based on the employer's evaluation of the student's performance and on written reports submitted by the student. Students may take a total of only 3 hours in internship and/or practicum courses.
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3.00 Credits
3 hours. Prerequisites: Permission of department chairperson and faculty sponsor (before registering or undertaking any work), APR 332, at least junior standing, and GPA of 2.5 or higher. The course consists of approved work experience. Students may take one additional course when enrolled for internship credit. Grading of P/F is based on the employer's evaluation of the student's performance and on written reports by the student. Students may take a total of only 3 hours in internship and/or practicum courses.
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 231, APR 300, APR 332, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; junior standing; and permission of the instructor.
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3.00 Credits
3 hours. Prerequisites: MC 101, JN 150, APR 260, APR 221, APR 300, APR 322, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; and senior standing. Theory and practice of visual communication in telecommunication and print media, with particular attention to the latest creative approaches being applied in advertising and public relations.
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 231, APR 300, JN 311, APR 332, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; and senior standing. Application of graphic design techniques to the creation and production of public-relations-oriented publications.
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3.00 Credits
3 hours. Prerequisites: MC 101 and junior standing. The purpose of this course is to explore the general character and dimensions of the cross-disciplinary field of political communication. The principal aim is to familiarize each participant with the literature and propositions surrounding key approaches, methods, and substantive areas of inquiry in political communication. Writing proficiency is a requirement for passing this W-designated course.
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 221, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; and junior standing. Study of media as vehicles for advertising messages, and preparation of media objectives, strategies, budgets, and buying plans. May be taken for graduate credit.
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 221, APR 300, APR 322, APR 422, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; and senior standing. The course concentrates on advertising as a business-building activity and examines the concepts, perspectives, and practices that advertising decision makers can employ to maximize the value of advertising. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.
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