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Course Criteria
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3.00 Credits
3 hours. An introduction to the biological bases of human adaptability. Offered according to demand.
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3.00 Credits
3 hours. Introduction to anthropological inquiries in nutrition (including food habits, food systems, and dietary variability) from a cross-cultural perspective.
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3.00 Credits
3 hours. Prerequisites: MC 101 and EN 101 or EN 103. Survey of advertising, including history, social and political perspectives, advertising institutions, and an overview of advertising theory, planning, and practice.
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3.00 Credits
3 hours. Survey of public relations, including the development and contemporary status of the field, social and political perspectives, and an overview of the practice of public relations in business, government, associations, and other organizations.
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3.00 Credits
3 hours. Prerequisites: MC 101 and EN 101 or EN 103. Survey of public relations, including the development and contemporary status of the field, social and political perspectives, and an overview of the practice of public relations in business, government, associations, and other organizations. APR 260 Design Applications. 3 hours.Prerequisites: MC 101 and advertising, journalism, or public relations major or minor.An introductory skills course to the primary Adobe CS3 Suite items (Photoshop, Illustrator, and InDesign) used in the advertising and public relations program. Through this distance education class, students will learn the primary skill set used to make professionally designed logos, ads, brochures, newsletters, and other documents prevalent in the industry in addition to a small amount of Web training. All 300- and 400-level advertising and public relations courses require a GPA of 2.0 or higher in addition to the prerequisites listed. Advertising and PR majors must complete the math core and EC 110 with grades of "C-" or above before enrolling in 300- and 400-level APR courses (except APR 300) required for the advertising or public relations major. Students who are not majoring in advertising and public relations must fulfill the course prerequisites and must have GPAs of 2.0 or higher in order to enroll. Students who are not majoring in advertising or PR, including advertising and PR minors, will need to go to 412 Phifer for prerequisite overrides for EC 110 and the math core before enrolling in APR 322, APR 332, APR 418, APR 422, APR 423, APR 424, APR 432, or APR 433.
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3.00 Credits
3 hours. Prerequisites: MC 101, JN 150, and APR 221 or APR 231 or JN 311, or TCF 150. Theory, concepts, and aesthetics of visual communication applied to commercial persuasion in advertising and public relations. Particular attention is given to the application of course content in desktop publishing.
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3.00 Credits
3 hours. Prerequisites: MC 101, JN 150, APR 221 or APR 231, and MATH 110 or higher or equivalent. Survey of research procedures and methods used to analyze the character and needs of communication audiences and to develop and assess alternative communication strategies for advertising and public relations programs.
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 221, APR 300, JN 311, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; and junior standing. Examination of relationships between advertising strategy and the creative process, concentrating on the generation of ideas and the execution of advertising ideas for various media. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.
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3.00 Credits
3 hours. Messages and media for communication programs aimed at achieving understanding and support for specific groups. Not open to advertising/public relations majors.
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3.00 Credits
3 hours. Prerequisites: MC 101, APR 260, JN 150, APR 231, APR 300, JN 311, math core (MATH 110 or higher), and EC 110 with grades of "C-" or above; and junior standing. Theory and practice involved in creating public relations messages, including planning, writing, editing, production, and evaluation. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.
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