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Course Criteria
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3.00 Credits
This introductory course exposes students to the basic tools for electronic marketing in the business-to-consumer (B2C) marketplace or business-to-business (B2B). Students will explore e-commerce, e-business, web and mobile marketing and develop an e-marketing plan. Topics include basic e-commerce processes and translating marketing strategies into accessible, attractive, and profitable options for consumers. Prerequisite(s): MKTG 2050 Recommendation: CAPL 1050 and CAPL 1053. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course provides comprehensive coverage of contemporary professional selling with an emphasis on a trust-based relationship sales philosophy. Topics include an overview of relationship selling, methods of building effective communication skills and an exploration of sales careers. Students will study techniques to initiate customer relationships and better understand the buyer's needs, while gaining trust and understanding and establishing solid relationships. Students will also plan sales dialogues and presentations. Recommendation: MKTG 2050 or BMGT 1020.Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course introduces the basics of sales promotion and advertising as elements of effective sales campaigns that stimulate consumer demand and increase sales of products and services. Under the umbrella of the promotional mix, students will create, discuss and analyze advertisements and promotional pieces. In addition, they will select media as they devise coordinated promotional campaigns employing several promotional tools. Prerequisite: MKTG 2050 Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course will focuses on social media marketing in business including the use of various tools and social media marketing strategies to improve communication and brand messaging between a business or organization and various target markets and stakeholders. Topics will include search engine optimization, increasing web traffic, tools and services such as Twitter, Facebook and other social networking sites, mobile marketing, YouTube, blogging, affiliate advertising, etc. to market products/services to target audiences. The course will focus on strategies for using social media as well as best practices, communication methods and various options of choice. Students will address ethical issues as well as day- to-day management and implementation of social media marketing activities. Recommendation: MKTG 2050. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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2.00 Credits
This course provides the opportunity to create a professional portfolio, resume, and other support material in consultation with the instructor. The work produced is designed to aid in career development. The course culminates in a presentation to local marketing professionals. This course should be completed by Marketing Communication majors in the last semester before graduation. Prerequisite(s): MKTG 2063 with a grade of "C" or higher
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3.00 Credits
This course introduces students to retail strategies for contemporary retailing environments, including traditional "brick-and-mortar" retail stores, online retailers, and non-traditional retail settings. Topics include retail strategies, locations, consumer behavior, store organization, retail trends, merchandising, atmospherics, human relations and store management, technological advancements for logistics, inventory control, and customer relationship management. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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1.00 - 6.00 Credits
The internship experience provides an opportunity for marketing majors to work beside marketing practitioners in the field. Students select areas of interest to pursue in the internship setting-sales, advertising, sales promotion, visual merchandising, special events, customer service, and sales force supervision. Students often intern with their current employers but may also work as unpaid interns or volunteers for organizations that they wish to explore. This course should be completed the last semester before graduation. Prerequisite(s): Instructor consent.
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1.00 Credits
The Century College Choir is a vocal ensemble that sings a variety of choral literature. Concerts are presented each semester. No previous singing experience or audition is required. Some special evening rehearsals are required as scheduled by the director. Students may take this course for academic credit up to four times. Note: Registration for choir may be done as an activity for academic credit or through Continuing Education.
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1.00 Credits
Designed as an advanced opportunity in choral performance, the Century Chamber Singers is open to students and community musicians with previous singing experience. A wide variety of music is performed and at least one major choral concert is presented each semester. Some special evening rehearsals are required as scheduled by the director. Registration for Chamber Singers may be done as an activity for academic credit or through Continuing Education. Students may take this course for academic credit up to four times. This course requires an audition or an interview with the director and concurrently enrolled in MUSC 1000.
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1.00 Credits
The Century Chamber Orchestra rehearses and performs a wide variety of orchestral music in a series of concerts during the academic year. The primary object of the ensemble is to develop the musicians' ensemble playing ability and their understanding of orchestral technique and literature. The ensemble is open to musicians with previous performing experience. Students may take this course for academic credit up to four times. Note: Registration for orchestra may be done as an activity for academic credit or through Continuing Education. Additional rehearsal time may be scheduled for the week of each performance. This course requires an audition or an interview with the director.
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