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Course Criteria
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3.00 Credits
This course focuses on the history and traditions of the global fashion industry - from haute couture design to budget-priced mass market apparel. It offers basic information about fabrication and production processes, and provides selling tools like textile basics, fashion terminology, apparel design elements, and color trends that increase sales and profitability at retail. Students also explore the psychological, sociological, and ethical factors that influence both producer and consumer behavior while guiding contemporary marketing strategy at the retail level. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course provides necessary background for the planning of special events, conventions, and meetings for commercial businesses and non-profit community organizations. Effective planning is a dynamic process that begins well in advance of actual production. It includes organizational mission and goal setting, audience targeting, branding, effective marketing communications, sponsorship development, program planning, logistics, risk management, crisis planning, and a variety of other elements that ensure safety, service, entertainment, and satisfaction for all event stakeholders and participants. Recommendation: MKTG 2050 and MKTG 2063
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1.00 - 3.00 Credits
This variable-credit elective course emphasizes the student's independent search for advanced knowledge as well as additional hands-on skills beyond current Marketing course offerings. The student and instructor will devise a formal plan of study to satisfy credit workload requirements within the semester timeline. Prerequisite(s): MKTG 2050 with a grade of B or higher and Instructor and dean consent.
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3.00 Credits
This course investigates marketing trends and changing practices in the customer service sector. It focuses on developing and managing cost-effective, value-added service strategies, policies, procedures, and training to enhance customers' experiences with businesses and/or organizations. The course emphasizes effective face-to-face and/or electronic communication strategies with both external and internal customers in a variety of settings. It also covers recent advances in customer service management (CRM) strategies, data mining, and advancements in integrating mobile and web-based technologies into customer service strategies. Recommendation: MKTG 2050 (or concurrently enrolled). Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course is designed to inspire, inform, and involve participants in the fundamental aspects of an entrepreneurial mindset and the unlimited opportunities it can provide. The course provides a comprehensive framework for understanding and implementing an entrepreneurial mindset. Students will have the opportunity to learn directly from the firsthand knowledge and experience drawn from a wide variety of successful "unlikely" entrepreneurs - ordinary people from diverse backgrounds who transformed a simple idea into a sustainable success. This course draws on eight fundamental entrepreneurial concepts that underlie entrepreneurial success. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher. It is highly recommended to take this course prior to MKTG 2005.
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3.00 Credits
This course emphasizes basic elements that potential entrepreneurs must consider in preparation for launching a new business venture. It focuses on the tasks involved with the launch of a business, product, and /or service -- financial planning, market planning and research, advertising, and project management. Students will also investigate ethics, succession planning, and other essentials needed to create a unique business plan. It stresses innovation in class projects and assignments related to the student's knowledge and expertise in a particular interest area with business potential. Students present their completed projects to the class at semester's end. Recommendation: MKTG 2050 and MKTG 2080 or BMGT 1020
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3.00 Credits
This course includes essential elements of leadership in a workplace environment. Many businesses today operate with a flatter management structure which requires collaboration across teams and functions. To succeed, todays leaders must influence those around them, without relying on vested authority. Topics include leadership styles, team-building, motivation, delegation, morale (climate and culture-building), and employee retention in a marketing environment. Students will practice making business decisions, executing those decisions, accepting accountability for the outcomes, including the need to re-evaluate decisions and make adjustments as needed to meet company goals and objectives. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
Negotiating is a fundamental skill that can be learned. This course introduces students to the techniques and tactics employed by sales professionals in a variety of business transactions. The skill of principled negotiation is used regularly by people engaged in business but is often overlooked by the same people in the conduct of their daily lives where it can influence and facilitate a number of important human activities. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
Marketing research is the heart of the process that connects the marketer to the consumer, customer, or end user. This course focuses on the tools needed to better understand and serve customers and make more accurate and informed business decisions. Course topics include identifying current target customers, tracking marketplace trends and opportunities, understanding target markets, and determining strategies for product, pricing, distribution, and promotion. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course introduces current marketing theories and practices that bring products, services, and ideas to targeted consumers. In a consumer-driven marketplace, the successful conception, pricing, promotion, and distribution of products and services depends on scanning the competitive environment; analyzing the constraints affecting marketing decision making; and identifying profitable, effective marketing strategies and tactics. This course provides the foundation for more specialized courses in business and marketing. Recommendation): CAPL 1010 and BMGT 1020. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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