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Course Criteria
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3.00 Credits
This course includes essential elements of leadership in a workplace environment. Many businesses today operate with a management structure that requires collaboration across teams and functions. To succeed, today's leaders must influence those around them, without relying on vested authority. Topics include leadership styles, team building, motivation, delegation, morale (climate and culture-building), and employee retention. Course assignments and activities provide opportunities to discuss making business decisions, executing those decisions, and accepting accountability for the outcomes, including the need to re-evaluate decisions and adjust as needed to meet company goals and objectives. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
Negotiating is a fundamental skill that can be learned. This course introduces students to the techniques and tactics employed by professionals in a variety of business transactions. Course activities provide opportunities to plan goals and strategies; negotiate to a conclusion; and analyze and discuss results. The skill of principled negotiation is used regularly by people engaged in business but is often overlooked by the same people in the conduct of their daily lives, where it can influence and facilitate a number of important human activities. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
Marketing research is the heart of the process that connects the marketer to the consumer, customer, or end user. This course focuses on the tools needed to better understand and serve customers and make more accurate and informed business decisions. Course topics include identifying current target customers, tracking marketplace trends and opportunities, understanding target markets, and determining strategies for product, pricing, distribution, and promotion. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course introduces current marketing theories and practices that bring products, services, and ideas to targeted consumers. In a consumer-driven marketplace, the successful conception, pricing, promotion, and distribution of products and services depends on scanning the competitive environment; analyzing the constraints affecting marketing decision making; and identifying profitable, effective marketing strategies and tactics. This course provides the foundation for more specialized courses in business and marketing. Recommendation): CAPL 1010 and BMGT 1020. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course introduces the basic tools for electronic marketing in business-to-consumer (B2C) and business-to-business (B2B) contexts. Course assignments and activities provide opportunities to explore e-commerce, e-business, digital marketing, and identify elements of an e-marketing plan. Topics include basic e-commerce processes and translating marketing strategies into accessible, attractive, and profitable options for consumers. Prerequisite(s): None Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course provides comprehensive coverage of contemporary professional selling with an emphasis on a trust-based relationship sales philosophy. Topics include an overview of relationship selling, methods of building effective communication skills, and an exploration of sales careers. Techniques to initiate customer relationships and better understand the buyer's needs while gaining trust and understanding and establishing solid relationships will also be covered. Recommendation: MKTG 2050 or BMGT 1020.Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course presents the basics of advertising and sales promotion as elements of effective campaigns that stimulate demand, increase sales, and communicate the value of products, services, or ideas to the primary target market. Course assignments and activities provide the opportunity to explore the advertising industry, discuss campaigns, advertisements, and promotional pieces, and analyze how advertising and sales promotion can best be used to reach the target audience. In addition, the course covers how advertising and sales promotion are planned, created, executed, and used to build a brand and communicate value to the target audience. Prerequisite: None Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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3.00 Credits
This course focuses on social media marketing in business including the use of various tools and social media marketing strategies to improve communication and brand messaging between a business or organization and various target markets and stakeholders. Topics include search engine optimization, increasing web traffic, tools and services, social networking platforms, blogging, affiliate advertising, etc. to market products/services to target audiences. The course also focuses on strategies for using social media as well as best practices, communication methods and various options of choice. Ethical issues as well as day-to-day management and implementation of social media marketing activities are included. Recommendation: MKTG 2050. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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2.00 Credits
This course provides the opportunity to create a professional portfolio, resume, and other support material in consultation with the instructor. The work produced is designed to aid in career development. The course culminates in a presentation to local marketing professionals. This course should be completed by Marketing Communication majors in the last semester before graduation. Prerequisite(s): MKTG 2063 with a grade of "C" or higher
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3.00 Credits
This course introduces students to retailing strategies that include an examination of various types of retailing options available to consumers today. It addresses 'brick-and-mortar' retail stores in conventional shopping areas as well as 'bricks-and-clicks' where store retailers also maintain an online presence. Topics include consumer behavior, store organization, store, and non-store retailing trends, technological advances in logistics, inventory control, and customer service delivery. Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
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