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Course Criteria
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3.00 Credits
Concepts and practices of advertising and the role of advertising in the marketing mix. Relationship between media characteristics and various kinds of goods and services and their respective markets will be studied. Prerequisite: BADM 334. Credit, 3 hours. Offered as needed.
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3.00 Credits
Introduces students to the basic concepts and skills required to understand the nature of entrepreneurship, recognize opportunities and assemble the resources to start a new business. Credit, 3 hours. Offered as needed.
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3.00 Credits
A study of the sales and marketing of services. Students will examine basic elements of promotion in service industries. The issues of general promotional strategies, personal selling, mass selling and sales promotion techniques will be covered. Major service industries, such as hospitality, education, medical/health services, and legal services will be covered. Credit 3 hours. Offered as needed.
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3.00 Credits
An overview of the concept of service products. Students will examine the essential elements of industry structure, service design, service delivery, and service evaluation. Basic financial tools will be presented.Major service industries, such as hospitality, education medical/health service and legal services will be covered. Credit, 3 hours. Offered as needed.
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3.00 Credits
An extensive study of the psychological, social and situational influences involved in buying decisions. Students will engage in a balanced study of theory and application. Prerequisite: BADM 334. Credit, 3 hours. Offered as needed.
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3.00 Credits
A study of American firms' involvement in the international community with special emphasis on the impact of foreign competition on domestic markets, management of multinational enterprises and decision making in the international environment. Credit, 3 hours. Offered as needed.
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3.00 Credits
A survey of the principles of contacts, sales, negotiable instruments, principal and agent, principal and surety, insurance, bailment, partnerships, real property, personal property, and corporations. Prerequisite: To be taken in the final year of the Bachelor of Science with a major in Professional Accounting and after completion of all courses required for the Accounting major. Credit, 3 hours. Offered Spring semesters.
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3.00 Credits
A capstone business course using knowledge compiled from the functional areas of business and integrated into strategic management emphasizing the process of problem solving, decision making and policy formulating. The ETS major field test for business is a course requirement comprising 10% of the final grade. Prerequisite: Completion of the common core and senior standing. Credit, 3 hours. Offered Fall and Spring semesters.
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3.00 Credits
A course to alert student to the qualities and techniques needed both to find a job and be successful in that job. Prerequisite: Junior standing. Credit, 3 hours. Offered Fall semesters.
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3.00 Credits
A course designed to allow the student to engage in intensive study of a specific area of business other than through normal course offerings. Prerequisite: Business major with senior standing and consent of department chair. Credit, 3 hours. Offered as needed.
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