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Course Criteria
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3.00 Credits
This is an elective course for students and/or technologists with an interest in CT, MRI, or ultrasonography. This course familiarizes the student with cross sectional anatomy and pathologic conditions of the human body. Images will be evaluated by physiologic systems in various imaging planes. It is imperative for those working in medical imaging to be able to identify anatomy in cross-section. (Prerequisite or concurrent: BIOL2511, BIOL2512, RADT2601, RADT2617, RADT2663 and/or a graduate of associate degree or certificate program in radiography; official transcript review required or credentialed in Radiography, Nuclear Medicine Technology; registration with NMTCB is also accepted; Sonography or Radiation Therapy or Radiography program director approval.) (3 Credits: 3 lecture/0 lab)
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3.00 Credits
This course introduces the basic principles of marketing and how they apply to our economy today. The student will be given the opportunity to apply elements of the marketing mix and market research in case studies. (Prerequisite: None) (3 credits: 3 lecture/0 lab)
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2.00 Credits
This course covers the role of sales in the economy, the importance of a positive sales attitude, the importance of communication skills, the basic steps of a sale, and how a salesperson is viewed as a representative of a specific company. (Prerequisite: None) (2 credits: 2 lecture/0 lab)
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3.00 Credits
This course covers the role of sales in the economy, the importance of a positive sales attitude, the importance of communication skills, the basic steps of a sale, and how a salesperson is viewed as a representative of a specific company. (Prerequisite: None) (3 credits: 3 lecture/0 lab)
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3.00 Credits
This course covers the fundamentals of sales promotion, the types of promotional tools available, and effective use of those tools. This course also focuses on advertising including the various types of retail advertising options, the parts of the advertisement, and the creation of actual advertisements as a part of class work. (Prerequisite: None) (3 credit: 3 lecture/0 lab)
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2.00 Credits
Visual display is an important part of the selling process. In this course, the student will analyze store image and create displays. The student will receive instruction on the principles and elements of design, lighting techniques, and how to utilize the appropriate props, mannequins, and fixtures. Students are required to build various types of displays. (Prerequisite: None) (2 credits: 1 lecture/1 lab)
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2.00 Credits
This course covers telemarketing business-to-business applications, locating business opportunities, maintaining customer files, utilizing sales language/tempo, planning revenue calls, closing and evaluating calls. Students will practice telemarketing sales skills as part of class work. (Prerequisite: None) (2 credits: 2 lecture/0 lab)
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3.00 Credits
The basic operational side of a retailing business is the focus of this course. The course covers information on housekeeping, cashiering, customer service, security, shoplifting, marking, receiving and storing of merchandise. Principles and techniques for physical layout of the selling floor utilizing retail layout principles to create a store image and ambiance along with the calculation of layout profitability ratios are addressed. (Prerequisite: None) (3 credits: 3 lecture/0 lab)
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3.00 Credits
This course focuses on practical application of communication skills as they apply to selling. Primary attention is given to customer prospecting, utilization of information and skills to appeal to customer needs, completing the sale, and follow up and review. Significant time is spent planning, delivering and critiquing sales presentation. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab)
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3.00 Credits
This course is an in-depth study of market segmentation, target marketing, business-to-business marketing and the analyzing of market opportunities as to how these marketing elements affect product development, pricing, and distribution. Through case studies students will follow products from conception through the various marketing and distribution channels to final target markets. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab)
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