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Course Criteria
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3.00 Credits
Students will learn the fundamentals of national and local retail operations with emphasis on promotion and advertising. Store operations, customer service, planning, budgeting, and legal and ethical issues will be discussed. The promotional mix will be identified and illustrated using current retail materials, and trends in the future of retail advertising will be evaluated. Students will study effective media use and produce retail advertising materials for a variety of media. (3 C: 2 lect/pres, 1 lab, 0 other)
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3.00 Credits
Students gain "real-life" internship experience with an industry related company. Instructor supervision and critique is a critical element of the internship experience. The learned principles are then applied to various areas studied of the Advertising industry for future employment. This is an excellent way to "Beef Up" your resume and polish your skills! This is a variable credit course, with credits 1-6. ( C: 0 lect/pres, 0 lab, 0 other)
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3.00 Credits
Students will study three types of advertising objectives: selling, behavioral effects and communications. Students will examine benefits and problem solutions as related to an advertising campaign. Also, there are challenges to create: art, copy, music and strategy for a complete, integrated advertising campaign. Prerequisite(s): ADVR1200, ADVR1270, ADVR1211 (4 C: 3 lect/pres, 1 lab, 0 other)
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3.00 Credits
Selected students will participate in the organization of a working team specifically for the purpose of competing in the American Federation's National Student Advertising Campaign, (NSAC). Students will be presented with a marketing challenge developed for this effort in conjunction with a major corporation. (Examples include: Toyota USA, The New York Times, etc.) Students will research all aspects of the challenge and its relevant markets, audiences, time, etc. The team will then resynthesize, evaluate and develop a comprehensive marketing plan, including all tactical elements used in said plan - advertising, media, sales promotion, public relations support, etc. In addition, students will develop, write, design and produce a comprehensive campaign plans book, along with a professional multi-media campaign presentation, which will be debuted at the upper Midwest regional competition of the NSAC. This is a focused and intense learning experience that leverages all theoretical classroom learning as students become immersed in the complexities of a real-world marketing challenge. Prerequisite(s): ADVR1200, ADVR1230, ADVR1261, ADVR1270 (3 C: 2 lect/pres, 1 lab, 0 other)
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3.00 Credits
Students will study commercial construction as it relates to the radio and television broadcast industry. Lessons will be covered using the Official Finalcut Pro Training Manual. They will also receive technical instruction in the Finalcut Pro multimedia software and create radio and television commercials suitable for portfolio presentation. Prerequisite(s): ADVR1200, ADVR1221, ADVR1230 (4 C: 2 lect/pres, 2 lab, 0 other)
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3.00 Credits
This course is designed to challenge the fourth semester, second year student with a purposeful, specialized occupational experience in the advertising field. Each student project is an individualized experience with a training plan in conjunction with the sponsoring business professionals/agency and their instructor. Students will integrate knowledge of advertising writing, design, research, photography and production techniques coordinated with their industry professionals and instructor to complete a series of projects that will closely simulate actual work experience. Projects may include, but are not limited to free lance, volunteer projects, competitive events, awards and industry related seminars. Prerequisite(s): ADVR1200, ADVR1211, ADVR1216, ADVR1221, ADVR2281, ADVR1230, ADVR1270, ADVR2260, ADVR2250 (2 C: 2 lect/pres, 0 lab, 0 other)
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3.00 Credits
Students will study the process of creating and designing professional quality multimedia presentation using the Macromedia Director Software. Lingo and Basic Lessons will be covered using the Official Macromedia Director Training Manual, Conceptualization, storyboarding and the production process will be covered through a lecture/lab format using G4 Macintosh Computers. Successful completion will result in creating a professional, interactive, Macromedia Director project exemplary of industry standards. Prerequisite(s): ADVR1211, ADVR1221 (4 C: 2 lect/pres, 2 lab, 0 other)
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3.00 Credits
Meets MN Transfer Goals 5 and 8 - History/Social, Behavioral Sciences and Global Perspective. Students will learn and apply anthropology concepts and methods as tools for self-understanding, and for understanding others. The course will focus on ways anthropology can be applied to workplace cultures and to understanding the world we live in. Prerequisite(s): READ0304, ENGL0304 or Appropriate Accuplacer Score. (3 C: 3 lect/pres, 0 lab, 0 other)
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3.00 Credits
Meets MN Transfer Goal Areas 5 & 8 - History and the Social and Behavioral Sciences and Global Perspective. Basic concepts of anthropology will be used to interpret the imaginary worlds of science fiction. Fictional cultures will be examined to see how features of human biology, language, social organization, technology, etc. are patterned after or different from known human cultures. Anthropology and science fiction will then provide a framework for students to deepen their understanding of themselves, our contemporary culture and current world issues. Prerequisite(s): READ0304, ENGL0304 or Appropriate Accuplacer Score. (3 C: 3 lect/pres, 0 lab, 0 other)
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3.00 Credits
The student will learn how to use drafting tools, develop preliminary plans, design and sketch preliminary plans for a storage building, a one story home, and a two-story home. (3 C: 1 lect/pres, 2 lab, 0 other)
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