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Course Criteria
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3.00 Credits
Students will learn to identify the public relations and publicity functions often assigned to advertising personnel and apply these procedures and practices to business and community needs. Methods of crisis management and dealing with the media will be identified. Emphasis is placed on the development of persuasive, professional public relations writing skills and development of a comprehensive public relations campaign. (2 C: 2 lect/pres, 0 lab, 0 other)
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3.00 Credits
This course expands graphic design knowledge and skills, offering students the opportunity to create more advanced design in a variety of applications including print, logos, posters, billboards, brochures and websites. Research, analysis, and the design processes that lead to creative conceptualization and final design solutions are used. Emphasis is placed on visual problem solving skills and the creative and aesthetic aspects of graphic design. Students also study the history and use of typography in design throughout the semester. (3 C: 2 lect/pres, 1 lab, 0 other)
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3.00 Credits
Students will be presented with basic media research principles as they relate to today's advertising industry and will practice advertising research methods. Students will also construct a "real life" media plan with the assistance of professional industry contacts. (3 C: 2 lect/pres, 1 lab, 0 other)
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3.00 Credits
This course is designed to challenge the web designer student during their last semester with a specialized web design experience exemplarily of industry standards. Each web design project is an individualized experience with a sponsoring business, professional or agency and their instructor. All project areas will be implemented, including arranging meetings, determining deadlines, creating flowcharts, design, production and presentation. Students will integrate knowledge of copywriting, design, research, and digital photography techniques into their project. Each project will include a finished web site for a local (fictitious or real) company. (2 C: 0 lect/pres, 2 lab, 0 other)
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3.00 Credits
The student will gain a general knowledge of printing areas including electronic publishing, image generation, image assembly, preflighting, multipurposing documents, and press operation. This course is designed to provide students with the skills that will allow them to understand the printing processes and effectively communicate with graphic arts professionals regarding the proper creation and production of digital files. (2 C: 2 lect/pres, 0 lab, 0 other)
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3.00 Credits
Students are introduced to advertising studio techniques in pencil, ink, markers and paint. Emphasis is on the development of line, volume, texture, color, light and composition. (3 C: 1 lect/pres, 2 lab, 0 other)
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3.00 Credits
Students will be exposed to advertising avenues critical to creating strong advertising and design. Problem solving skills will be used as students learn to trust their creative and artistic instincts and develop a visual vocabulary of their own using a variety of techniques and materials. The main focus of the course is on experimentation, exploring creativity and brainstorming. Advertising trends are also identified and discussed, and time management skills are developed. (2 C: 2 lect/pres, 0 lab, 0 other)
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3.00 Credits
This course will cover the fundamentals of photography to include the use and functions of a 35mm film camera and digital camera. Students will learn light metering, exposure controls and modes, depth of field, the purpose and creative use of various lenses, filters and flash. Students will also learn and apply photographic design, with increased perceptual awareness to create works of film and digital imagery. Studio lighting and techniques are covered with an emphasis on creative product shots for advertising purposes. NOTES: For details of topics covered in the high school variable course, please refer to the appropriate Tech Prep College Credit agreement. This variable course is designed to allow students with Tech Prep College Credit for ADVR 2209 that was earned in high school to complete the remaining course requirements at SCTC. This SCTC course (ADVR 2209) will be delivered concurrently with ADVR 2210. ( C: 0 lect/pres, 0 lab, 0 other)
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3.00 Credits
This course will cover the fundamentals of photography to include the use and functions of a 35mm film camera and digital camera. Students will learn light metering, exposure controls and modes, depth of field, the purpose and creative use of various lenses, filters and flash. Students will learn and apply photographic design, with increased perceptual awareness to create works of film and digital imagery. Studio lighting and techniques are covered with an emphasis on creative product shots for advertising purposes. (3 C: 1 lect/pres, 2 lab, 0 other)
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3.00 Credits
This course is designed to challenge the serious Advertising Communications and Design student with a purposeful, specialized occupational experience in the advertising field through participation in "The Northway Group". Each Agency project is an individualized student experience with a sponsoring nonprofit business, organization, or professional and their instructor. Each student is assigned roles in agency projects based upon their skill set and experience. Students will then apply their knowledge of advertising, writing, design, research, photography, computer software and production techniques to complete a series of projects that will closely simulate agency work experience. (2 C: 0 lect/pres, 2 lab, 0 other)
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