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MIS 1100: Business Computers
3.00 Credits
Minnesota State Community and Technical College
Students will utilize business computer software applications including word processing, spreadsheets, databases and presentation software to solve business problems, emphasizing professional design and organization. Additional topics include basic computer hardware, computer security and ethics, privacy concerns and professional communication standards.
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MKTG 1106: Professional Selling
3.00 Credits
Minnesota State Community and Technical College
This course covers a fundamental sales approach that can be used as a foundation for future sales courses. The content covers steps used to plan a sales presentation and methods of determining and filling prospect needs or wants.
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MKTG 1106 - Professional Selling
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MKTG 1110: Customer Service
3.00 Credits
Minnesota State Community and Technical College
Customer service can determine both a company's and an employee's success or failure. This course covers the skills necessary for an individual to build and maintain customer loyalty. Strategies needed to sustain a positive work environment will be identified. Evaluating and improving customer service systems, from traditional customer satisfaction measurement tools to technology-based customer relationship management systems (CRM), will be explored.
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MKTG 1114: Customer Experience
3.00 Credits
Minnesota State Community and Technical College
Customer-focused, data-driven service strategies are vital to managing, retaining and growing customer relationships. This course will focus on the importance of personalized service, meeting customer needs, problem resolution and service recovery. Organizations with a higher quality customer experience (CX) are enjoying fierce brand loyalty, which is crucial to sustain competitive advantages.
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MKTG 1120: Supervisory Leadership
3.00 Credits
Minnesota State Community and Technical College
The methods and techniques of leadership and supervision and their applications are emphasized in this course. The content covers such topics as delegation, motivation, training, orienting, evaluating, and effectively increasing productivity.
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MKTG 1200: Introduction to Social Media
3.00 Credits
Minnesota State Community and Technical College
Co-requisites: CPTR1104. This course provides students with an introduction to several popular social media sites. Emphasis is on how to use social media platforms to successfully market your business and/or products. Special attention will be paid to when this type of marketing is most effective, how to select the most effective social media outlet for your particular target demographic and tracking results.
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MKTG 2000: Integrated Marketing Communications
3.00 Credits
Minnesota State Community and Technical College
Prerequisite BUS2206: This course is an introduction to the field of integrated marketing communications (IMC) and its role in marketing plans. Emphasis is on the converging fields of advertising, public relations, sales promotion, personal selling and digital marketing. This course focuses on the marketing communications strategy that includes consumer insight and research, market segmentation, brand positioning, communication messages and media channels.
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MKTG 2000 - Integrated Marketing Communications
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MKTG 2204: Advanced Professional Selling
3.00 Credits
Minnesota State Community and Technical College
Prerequisite: MKTG1106. This course provides opportunity for the student to apply the steps of a sales presentation by planning and performing sales presentations in role-playing situations. The student applies strategies in sales communications, customer-oriented selling, and sales management.
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MKTG 2214: E Marketing
3.00 Credits
Minnesota State Community and Technical College
Prerequisite: MKTG1100 or BUS2206. This course examines emerging electronic technologies and their impact on a firm's marketing strategy. Emphasis is placed on trends in e-marketing as well as the unique opportunities and challenges faced in the electronic environment. Students will apply the components of the traditional marketing mix to an electronic marketing strategy.
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MKTG 2218: Retail Management
3.00 Credits
Minnesota State Community and Technical College
Class emphasis is on the strategic decisions made by retailers and how those decisions impact how, when, where and in what quantities customers will buy. Emphasis is also on hands-on application of the theories and principles introduced in class. Topics include using professional retailing terminology, analyzing environmental influences and identifying how retailers can appropriately respond to those influences as they make operational decisions such as site selection, determining merchandising practices, managing inventory and determining pricing strategies.
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