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MKTG 2225: Omni-Channel Retailing
3.00 Credits
Minnesota State Community and Technical College
This course will examine a new approach to commerce that is focused on retailers creating a cohesive user experience for customers at every touchpoint. Omni-channel refers to retailers with both a physical and digital presence.
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MKTG 2230: Marketing Research
3.00 Credits
Minnesota State Community and Technical College
This course covers market research principles and procedures that are necessary for marketing professionals to be successful. Topics covered include survey methods and techniques, problem identification, data collection techniques, sample type and size, presentation of findings and using the internet as a source.
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MKTG 2232: Marketing Management
3.00 Credits
Minnesota State Community and Technical College
Prerequisite: MKTG1100. This course provides an overview of the critical aspects of marketing management. Emphasis is placed on applying marketing principles and strategies through case analysis and the development of a marketing plan.
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MKTG 2234: Computer Marketing Applications
3.00 Credits
Minnesota State Community and Technical College
This course expands the information learned in the Introduction to Microcomputers course. It challenges students to produce computer projects using spreadsheets, database, graphics, and word processing. The emphasis is on documents produced by marketing departments and marketing firms. The student plans, creates, prints, and evaluates projects.
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MKTG 2236: Small Business Management
3.00 Credits
Minnesota State Community and Technical College
Prerequisite: ACCT1012. This course provides a summary of many of the major issues faced by anyone starting a small business.
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MKTG 2290: Management, Marketing and Sales Internship
3.00 Credits
Minnesota State Community and Technical College
This course is designed to provide students with a valuable work experience within a business environment. This career enrichment course is designed to integrate the coursework taken and contribute to the student's personal and/or professional career goals. Each internship is a faculty-approved, individualized experience designed with a training plan to meet the professional goals of the student. Emphasis is on providing a relevant work experience that is meaningful for the student and a benefit for the participating organization.
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MKTG 2290 - Management, Marketing and Sales Internship
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MKTG 2292: Supervised Occupational Experience II
3.00 Credits
Minnesota State Community and Technical College
Prerequisites: 15 credits completed. For this course, projects, reports, and discussions are coordinated to relate to the student's employment situation. Employment in an approved wholesale/retail marketing occupation, training verification, and evaluation are required of each student. A maximum of 9 SOE credits will apply toward graduation.
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MKTG 2292 - Supervised Occupational Experience II
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MKTG 2402: Management and Marketing Seminar
3.00 Credits
Minnesota State Community and Technical College
Prerequisites: BUS2204 and BUS2206. This seminar provides an avenue for the exploration and investigation of special study topics in management and marketing. As a career enrichment course, it is designed to integrate the coursework taken and contribute to the student's personal and/or professional career goals. Students will organize and complete a professional portfolio and develop technology and decision-making skills through simulation. Additionally, students will get hands-on learning opportunities in a variety of ways, which may include mentorships with business experts, networking events, conferences, workshops or webinars related to business.
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MKTG 2410: Marketing, Management, and Sales Capstone
3.00 Credits
Minnesota State Community and Technical College
Pre-requisites: BUS2204 and MKTG2230. This capstone course is designed to provide students the opportunity to use business acumen gained throughout the Business: Management, Marketing and Sales program to complete a comprehensive business plan. The capstone course is intended to be taken during the student's final semester prior to graduation.
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MKTG 2410 - Marketing, Management, and Sales Capstone
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MKTG M421: Consumer Behavior-MSU-M
3.00 Credits
Minnesota State Community and Technical College
MSU-M Course
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MKTG M421 - Consumer Behavior-MSU-M
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