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Course Criteria
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3.00 Credits
Marketing research methods, including design, sampling, data collection, and report writing. A research design project is an integral part of the course.
Prerequisite:
BUS220; MAT207M.
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3.00 Credits
A systematic examination of the behavioral, economic, cultural, and systemic factors that influence the behavior of the consumer. Students read relevant research in consumer behavior and design and complete a series of projects exploring the major course topics. Prerequisite: BUS220.
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3.00 Credits
Theoretical and practical concepts of marketing and management in the semi-globalized world. Understand the significant challenges globalization presents to management and marketing, specifically in the context of Spain. Business terminology and reality in a Spanish business environment. This class is taught and assignments are completed in Spanish. Prerequisite: SPA202. (Carries cross-listing in Modern World Languages.)
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3.00 Credits
Compensation and reward practices in organizations’ wage and salary administration. Theories of design and implementation of pay programs using job evaluation, salary surveys, job and skill-based pay, incentive pay, and other compensation systems.
Prerequisite:
BUS231.
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3.00 Credits
Theories and strategies for maximizing the potential of an organization's workforce. Explores methods for recruiting and selecting employees, orienting them to an organization, using training to properly equip them for their positions, and facilitating career development. Hands-on approach to designing and analyzing surveys, selection tests, and needs assessments.
Prerequisite:
BUS231.
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3.00 Credits
Practical problems associated with starting and operating a small business, including feasibility analysis, legal and financial aspects, accounting, marketing, and personnel management.
Prerequisite:
Three of the following: BUS210, BUS220, BUS230, ECO201, or consent of instructor.
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3.00 Credits
Strategic and tactical tools associated with starting and operating a small or entrepreneurial business. Students develop an understanding of how to move from the development of a business plan to actually financing and running a small business.
Prerequisite:
BUS332.
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3.00 Credits
Factors that influence the effectiveness of organizations. Topics include the role of the individual (motivation, personality, learning, work-related attitudes), the group (teamwork, conflict and cooperation, communication), and the organization (organizational design and structure, culture, change processes) in organizational performance.
Prerequisite:
BUS230.
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3.00 Credits
Intensive study of globalization. Focus on the process of globalization through exploring the participation in the world economic, cultural, and social systems by individuals and communities at multiple levels of involvement - North American, Indian national elites, factory owners and workers, and the poor. Seek understanding of how globalization is affecting the lives of persons and communities at each level. Explore personal responsibility and involvement in the changing world of globalization.
Prerequisite:
[GES130; Contemporary Western Life and Thought (L) course; World Cultures (U) course] or [GES246; World Cultures (U) course]; consent of instructors. (Carries cross-credit in anthropology.)
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4.00 Credits
Principles of financial management, including financial analysis, capital structures, working capital management, and investment decisions.
Prerequisite:
BUS210.
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