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MKTG 460: International Marketing
3.00 Credits
Eastern Michigan University
International marketing and its role in the multinational corporation. Appraising international opportunities; product, price, promotion and distribution policies; foreign marketing environments. Credits: 3 hrs Prerequisite: MKTG360
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MKTG 460 - International Marketing
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MKTG 461: Sales Management
3.00 Credits
Eastern Michigan University
Planning, organizing, directing and controlling the sales force. Recruiting, selecting, training, evaluating, compensating and supervising. Credits: 3 hrs Prerequisite: MKTG261 and MKTG360
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MKTG 461 - Sales Management
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MKTG 464: Supply Chain Management
3.00 Credits
Eastern Michigan University
Management of the supply and purchasing functions. Determining the right price, quality assurance, selection of suppliers, negotiation, supplier consultation and training, and the legal and environmental aspects of purchasing and supply. Credits: 3 hrs Prerequisite: MKTG360
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MKTG 464 - Supply Chain Management
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MKTG 470: Marketing Research
3.00 Credits
Eastern Michigan University
Skills and attitudes required to specify and utilize market and buyer information in defining marketing problems and making marketing decisions. Applied marketing research problems. Credits: 3 hrs Prerequisite: MKTG360 and DS265
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MKTG 470 - Marketing Research
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MKTG 473: Marketing and Product Innovation
3.00 Credits
Eastern Michigan University
Marketing and product successes and failures, environmental influences, market/product plans, and the new product planning process. Development of a project, starting with product-idea and continuing through offering a new product/service. Credits: 3 hrs Prerequisite: MKTG360
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MKTG 473 - Marketing and Product Innovation
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MKTG 474: Promotional Strategy
3.00 Credits
Eastern Michigan University
Problems of advertising and other promotional tools in the context of Integrated Marketing Communications theory. Topics include interactive promotions, direct marketing promotions, sales promotions and public relations. Emphasis on problem-based decision making and development of promotional campaigns. Credits: 3 hrs Prerequisite: MKTG369
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MKTG 474 - Promotional Strategy
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MKTG 475: Marketing Planning and Management
3.00 Credits
Eastern Michigan University
Integration of concepts from previous marketing courses and planning the marketing program. Credits: 3 hrs Prerequisite: MKTG368 and marketing major with senior standing or department permission
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MKTG 475 - Marketing Planning and Management
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MKTG 477: Special Topics
1.00 Credits
Eastern Michigan University
An exploration and study of topics not covered in other departmental offerings. Students may elect more than once, provided different topics are studied. Credits: 1 hr Prerequisite: MKTG360
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MKTG 477 - Special Topics
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MKTG 478: Special Topics
2.00 Credits
Eastern Michigan University
An exploration and study of topics not covered in other departmental offerings. Students may elect more than once, provided different topics are studied. Credits: 2 hrs Prerequisite: MKTG360
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MKTG 478 - Special Topics
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MKTG 479: Special Topics
3.00 Credits
Eastern Michigan University
An exploration and study of topics not covered in other departmental offerings. Students may elect more than once, provided different topics are studied. Credits: 3 hrs Prerequisite: MKTG360
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MKTG 479 - Special Topics
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