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MKTG 374: Business to Business Marketing
3.00 Credits
Eastern Michigan University
Concepts, procedures, and problems encountered when one business or organization markets its products or services to another. Emphasizes the marketing practices employed by industrial organizations. Topics include: customer relationship management, market analysis, organizational buying behavior, purchasing procedures, pricing and negotiation, selling and marketing planning. Credits: 3 hrs Prerequisite: MKTG360
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MKTG 374 - Business to Business Marketing
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MKTG 375: International Business Transactions
3.00 Credits
Eastern Michigan University
How goods and services are moved internationally. Transportation concepts and systems, the shipping scene, various documents needed to expedite the international movement of goods. Credits: 3 hrs Prerequisite: MKTG360
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MKTG 375 - International Business Transactions
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MKTG 377: Special Topics
1.00 Credits
Eastern Michigan University
An exploration and study of topics not covered in other departmental offerings. Students may elect more than once, provided different topics are studied Credits: 1 hr
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MKTG 377 - Special Topics
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MKTG 378: Special Topics
2.00 Credits
Eastern Michigan University
An exploration and study of topics not covered in other departmental offerings. Students may elect more than once, provided different topics are studied. Credits: 2 hrs
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MKTG 378 - Special Topics
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MKTG 379: Special Topics
3.00 Credits
Eastern Michigan University
An exploration and study of topics not covered in other departmental offerings. Students may elect more than once, provided different topics are studied. Credits: 3 hrs
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MKTG 379 - Special Topics
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MKTG 385: Cooperative Education
1.00 Credits
Eastern Michigan University
Employment at a business or public organization in a marketing position. Credits: 1 hrs Prerequisite: department permission Notes: General elective credit only. Offered on a credit/no-credit basis
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MKTG 385 - Cooperative Education
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MKTG 386: Cooperative Education
2.00 Credits
Eastern Michigan University
Employment at a business or public organization in a marketing position. Credits: 2 hrs Prerequisite: department permission Notes: General elective credit only. Offered on a credit/no-credit basis.
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MKTG 386 - Cooperative Education
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MKTG 387: Cooperative Education
3.00 Credits
Eastern Michigan University
Employment at a business or public organization in a marketing position. Credits: 3 hrs Prerequisite: department permission Notes: General elective credit only. Offered on a credit/no-credit basis
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MKTG 387 - Cooperative Education
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MKTG 425: Sports and Event Marketing
3.00 Credits
Eastern Michigan University
This course includes topics germane to marketing activities associated with sports and a variety of events. It looks at the marketing of spectator and participation sports as well as events such as the arts, local festivals and charity events. The course also examines the use of such events as marketing tools. This component will look at issues such as endorsements, licensing, naming rights and sponsorship linkages. Credits: 3 hrs Prerequisite: MKTG360
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MKTG 425 - Sports and Event Marketing
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MKTG 430: Marketing of Services
3.00 Credits
Eastern Michigan University
Study of marketing practices as applied to the service industry. Special emphasis is placed on the marketing concept and customer satisfaction in the service industry. Credits: 3 hrs
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MKTG 430 - Marketing of Services
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