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Course Criteria
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3.00 Credits
Three Credits Fall Semester Examines the relationships of business firms to institutions and individuals within society. Considers the interactions of business and various stakeholders in society - employees, investors, consumers, governments, neighbors, and others - and the tensions among democratic values, a free enterprise economy, the rights of individuals, and the demands of a global economy.
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3.00 Credits
Three Credits Offered as Needed This course will introduce new courses into the marketing curriculum in the areas of consumer behavior, e-commerce, international marketing, marketing research, sales management, retail management, business-tobusiness marketing, new business development, channels of distribution, relationship marketing, sport marketing, etc. Prerequisite or corequisite: BA 340.
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3.00 Credits
Three Credits Spring Semester Survey of electronic commerce, the process of buying and selling goods, services and information over networks, primarily the Internet. Emphasizes the managerial rather than the technological approach. Describes major advantages, limitations and risks. Topics include applications to business-to-consumer, business-to-business and intrabusiness applications. Prerequisite or corequisite: BA 340.
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3.00 Credits
Three Credits Fall Semester This course emphasizes quantitative and qualitative business techniques as they are applied to the managerial decision-making process for direct marketing. Emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via Information Technology (IT)-related support services of statistical profiling, customer relationship management (CRM), and data management systems. All techniques and associated technologies are grounded in practical applications with emphasis on computer solutions. Prerequisites: BA 206 and BA 340.
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3.00 Credits
Three Credits Spring Semester Study of the marketing of goods and services in the international environment, the activities that take place within the firm preparing to enter the international marketplace, and the issues relevant to coordinating the marketing activities of the multinational corporation. Emphasizes the cultural, economic, and political factors affecting marketing strategies. Extensive use of case studies. Prerequisites: BA 340 and senior standing.
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3.00 Credits
Three Credits Fall and Spring Semesters This Capstone course in the Marketing concentration enables the student to apply what has been learned in other business courses to the analysis of a variety of Marketing Management problem identification-solution generation situations presented via real cases. Emphasis is on oral presentation and defense of evaluations made and solutions proposed. Some written case analysis is required. Prerequisite: Senior standing. Prerequisites or corequisites: BA 341 and BA 342.
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3.00 Credits
Three Credits Offered as Needed This course will introduce new topics into the management curriculum in the areas of organizational behavior, organization development, human resource management, operations management, entrepreneurship, etc.
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3.00 Credits
Three Credits Spring Semester Capstone course for majors in International Business. Integrates the strategic issues of managing a multinational firm with the cultural, political, economic, and social environments of global commercial enterprises.
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3.00 Credits
Three Credits Fall and Spring Semesters Capstone course for all business seniors. Focuses on the roles of executive management and the processes involved in the development and implementation of strategy in a complex, global economy. Extensive use of cases, industry simulation and team assignments. Prerequisites: BA 204, BA 206, BA 320, BA 333, BA 340 and Senior Standing.
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3.00 Credits
Three Credits Fall and Spring Semesters The internship program is designed to enhance knowledge of the environment and constraints of an organizational setting. It is geared to give the student an opportunity to apply concepts and skills acquired in the classroom. Registration must be approved by the Department Chairperson, the faculty member supervising the internship, and the supervisor in the cooperating organization. Prerequisites: Senior standing and 3.0 GPA. See Internship Coordinator for other requirements.
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