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  • BA 327: Investments

    3.00 Credits
    Stonehill College

    Three Credits Fall Semester This course stresses the fundamental analysis and valuation of stocks, bonds, and derivative financial instruments. Trading procedures, regulatory matters, portfolio theory, and the proper specification of risk versus return are covered. Prerequisite: BA 320; cannot receive credit for both BA 327 and EC 401.
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  • BA 333: Organizational Behavior

    3.00 Credits
    Stonehill College

    Three Credits Fall and Spring Semesters The study of individuals and groups within the context of the organization. Topics include leadership, motivation, group processes, decision-making, workplace diversity, power, conflict and negotiation, communication, and organizational culture. Particular emphasis will be placed on relevant and important issues facing organizations today. Extensive use of cases, skill-based exercises, and readings. Prerequisite: Sophomore Standing.
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  • BA 335: Human Resource Management

    3.00 Credits
    Stonehill College

    Three Credits Fall and Spring Semesters Provides an overview of the human resources field and the opportunity to study common employment practices in organizations. Topics include employee recruitment, selection, orientation, training and development, retention, performance management, rewards and compensation, benefits, counseling, employment legislation, the changing workplace and diversity, and labor relations. Emphasis is on current, relevant, and important issues through cases and readings. Prerequisite: BA 333
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  • BA 336: International Business

    3.00 Credits
    Stonehill College

    Three Credits Fall and Spring Semesters This course introduces the students to the economic, political, and cultural environments affecting international business. In addition, the influence of government on trade, foreign direct investment, foreign exchange, export and import strategies, and the impact of multinational enterprises will be discussed. Students will also be exposed to the comprehensive set of dynamics that comprise international business decision environments and will learn to evaluate alternative courses of action in a global setting. Particular emphasis will be placed on areas of current importance. Extensive use of cases and readings. Prerequisite: Junior Standing.
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  • BA 340: Marketing Principles

    3.00 Credits
    Stonehill College

    Three Credits Fall and Spring Semesters Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.
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  • BA 341: Marketing Research

    3.00 Credits
    Stonehill College

    Three Credits Fall Semester Discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. Covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings. Skills acquired are used in a survey research project. Prerequisite: BA 206. Prerequisite or corequisite: BA 340.
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  • BA 342: Consumer Behavior

    3.00 Credits
    Stonehill College

    Three Credits Spring Semester Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Prerequisite or corequisite: BA 340.
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  • BA 343: Sales Management

    3.00 Credits
    Stonehill College

    Three Credits Fall Semester This course takes the perspective of the professional sales manager with emphasis on strategic and administrative issues in the design, development and direction of the sales organization and the evaluation of sales force performance. Prerequisite or corequisite: BA 340.
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  • BA 344: Advertising Management

    3.00 Credits
    Stonehill College

    Three Credits Spring Semester Nature and scope of advertising and its place within marketing strategy decisions and society. Examines the advertising management function in its historical, social, legal, and economic contexts. Studies methods of planning, preparing, placing, and evaluating an advertising message in the applicable media. Advertising principles are applied in the development of an advertising campaign project. Prerequisite or corequisite: BA 340.
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  • BA 345: Business- To- Business Marketing

    3.00 Credits
    Stonehill College

    Three Credits Spring Semester Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems. Prerequisite or corequisite: BA 340.
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