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Course Criteria
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3.00 Credits
An upper-level management course that builds upon the management foundation developed in the introductory management course. The course is project based: students research management issues in the field of sport. Students regularly make presentations on topics such as labor relations, human resources, motivation, leadership, strategic planning, and ethics in all types of sport organizations. Prerequisite: BUS 242.
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3.00 Credits
An investigation into the role of the marketing research and decision-making of the marketing manager. The course focuses on the research process, the presentation of research results, and data analysis. Case studies and exercises deal with consumer, industrial, and nonprofit organizations. Prerequisites: MAT 109, BUS 252.
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3.00 Credits
An upper-level marketing course that builds upon the marketing functions developed in the introductory marketing course. This course requires students to apply the concepts of product, pricing, place, and promotion within the sports industry. The case method is used to analyze the marketing techniques employed by sport organizations. Students are then required to make presentations on issues involved in marketing various types of activities and sport organizations. Prerequisite: BUS 252.
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3.00 Credits
How to understand, motivate, and supervise people in work settings is the main emphasis in this course. Group dynamics and human reactions are studied via the case method and role-playing. The organization as a social system will be covered in depth. Prerequisite: BUS 242.
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3.00 Credits
An examination of the theory and practice of a national or multinational company trading in world markets, focusing on developing a strategic marketing plan for this environment from a cultural, political, and economic point of view. Prerequisites: BUS 252, BUS 248.
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3.00 Credits
A study of important cases in the field of sport law. Issues include discussing legislation and court opinions affecting contract, tort, and criminal liability, the regulation of amateur, professional, and re c reational sports, and how the law impacts the lives of sports agents, coaches, sports officials, athletes, and fans. Prerequisite: LEG 204 or BUS 260.
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3.00 Credits
Why people buy is a matter of critical interest to marketing management. This interdisciplinary course investigates theories of buyer behavior with the consumer as the focus of the marketing system. Marketing activities such as pricing, product development, branding, promotion, and relations among channel members are analyzed and developed to reflect a commitment for providing consumer satisfaction. Prerequisite: BUS 252.
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3.00 Credits
This business course is the culminating capstone course for the all students majoring in accounting or business, and is designed to reinforce and test what they have learned throughout their coursework. Students work in competitive teams to bring together key concepts and skills from accounting, economics, finance, management, law, and marketing. A business ethics component focuses on helping students develop a framework for making ethical decisions. The organizing element of the course is an online international business simulation. This is a sophisticated model of a competitive business environment that requires teams to analyze data, consider options, test decisions, and then put their business judgment on the line against other teams. The course will be taught in the computer lab, and students will make several formal business presentations to faculty and community business leaders. Prerequisite: All 200 and 300 level business management required courses muust be completed, and student must have senior standing.
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1.00 Credits
Students learn how to arrange and select an internship opportunity, linking it to personal and professional career goals. Classroom projects include letters of application, resumes, interview skill preparation, journal writing, and career skills. Prerequisites: minimum of junior standing.
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4.00 Credits
Students majoring in management, accounting, marketing, and international studies participate in project-centered internships in keeping with their career interests and skills. Through daily internship journals, completion of an internship project, and reports on the learning accomplished through the internship experience, students are given the opportunity to convert classroom theory into practice. Prerequisites: minimum 2.5 cumulative average in the student's major field of study, completion of all 200 and 300 level business courses, and completion of BUS 481. Non-traditional students or students who are not eligible for the internship may substitute a business elective, with approval of the department.
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