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Course Criteria
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3.00 Credits
This is a study of the economic, political, and operational impact of conducting business in an international environment. Emphasis is placed on the historical development of trade theory, the cultural and social impact of globalization, and an evaluation of the role that cultural diff e rences have on doing business intern a t i o n a l l y. The course evaluates the global economic environment. In addition, linkages in communication, education, financial systems, and standards of living are examined in terms of how they limit and/or encourage trade. The impact of trade on business operations is also evaluated.
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3.00 Credits
The role of consumers in society and their choices at the retail level are increasing dramatically. Consequently, the role of marketing in our society is discussed using a product, price, place, and promotional focus. This course is projected from the viewpoint of marketing management in a firm. It focuses on providing students with an understanding of marketing's fit in the total management system.
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3.00 Credits
This course is an examination of the legal environment of business including traditional business law topics such as contracts, agency, and property. In addition, regulatory topics are included such as labor law, securities law, and antitrust. This course provides the student with the skills necessary to understand the relationships among business, government, and the law within the contemporary business environment. Prerequisite: BUS 242.
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3.00 Credits
The principles underlying the nature, operation, and control of the corporation are studied through an analysis of its financial structure, practices, and policies. Emphasis is placed on financial markets, interest rates, the time value of money, financial analysis, and the analysis of short-term and long-term corporate financial decisions, including working capital management, capital budgeting, cost of capital, leverage, and debt and equity financing. This course is taught in the computer lab with extensive use of Excel. Prerequisites: MAT 109, ACC 202.
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3.00 Credits
Within the context of the rapidly changing business environment, students explore the many non-market forces that affect the management and operations of the organization. They gain a deeper understanding of the meaning of social responsibility and the complex issues that managers confront in the 21st century. Students learn to identify, manage, and prioritize stakeholder relationships or issues, as well as develop strategic responses within the context of an ethical framework. Prerequisite: BUS 242 for business majors.
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3.00 Credits
What will life be after college? Where will you live and work? Should you buy or lease a car? Is it better to rent an apartment or buy a house? How much money do you spend every week on entertainment, gas, and other living expenses? Can you really afford those expenses? Answers to these questions are explored in this life skills course that introduces a variety of topics impacting students' everyday personal and financial lives. The Internet will be used extensively to explore the answers to life' s hard questions. Career planning, financial planning, insurance needs, major asset purchases such as a home, investments, retirement planning, and wills and estates are examined in a life-cycle context. A secondary objective of the course is to introduce students to the stock market through investment simulation. Prerequisite: none.
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3.00 Credits
This course provides an in-depth examination of advertising strategy. The course looks at advertising in our society, the advertising within organizations, advertising's role in marketing, and the planning of copy, media, and research. Special kinds of advertising including online, transit, and billboard advertising are analyzed. Management of the social and legal aspects of advertising is also discussed. Prerequisite: BUS 252.
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3.00 Credits
Are you wondering how to turn an idea for a product or service into reality? Have you ever thought you would like to take on the challenges of building your own company? Did you know that small business contributes significantly to the health of the U.S. economy? This course introduces essential ingredients of entrepreneurship through a series of hands-on projects supported by practical readings and case studies. Topics include: defining ideas that will meet the needs of future customers, planning for the business, marketing and selling, determining necessary financial resources, and leading the team. The course culminates in a business concept project that gives students experience in planning for a new product, service, or company. Prerequisite: junior or senior standing or permission of instructor.
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3.00 Credits
Students develop an understanding of and appreciation for the challenges and opportunities that diversity brings to the work environment. Sociological barriers, cultural values, and stereotypical attitudes are examined as students acquire the skills, attitudes, and patterns of critical thinking needed for effective leadership. Prerequisite: BUS 242.
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3.00 Credits
A study of the labor-management relationship, the development and nature of the union organization, and the major laws affecting unions and their impact on the collective bargaining process. Current and prospective national labor problems are treated based on current legislative and antitrust instruments. Prerequisite: BUS 242.
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