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Course Criteria
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3.00 Credits
Human Resource Management Pre: Communications and Mathematics Proficiencies Co: Analysis of policy and administrative functions involved in human resource management. Topics include manpower planning, selection, training, communication, methods of payment and motivation, employee welfare, and research. Selected cases are employed to develop student's decision-making capability.
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3.00 Credits
Financial Management Pre: ACC102 or ACC108 Co: Covers organizational and administrative tools of finance including budgets, financial analysis, financial planning, the stock market, and the time value of money. Also covers short, intermediate, and long-term asset financing requirements of a business enterprise.
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3.00 Credits
Small Business Management/Entrepreneurship Pre: Communications and Mathematics Proficiencies Co: The course helps aspiring entrepreneurs learn what it takes to succeed on their own. The course shows how to investigate and evaluate business opportunities; how to establish the skill and knowledge needed to establish a new firm; how to market products and services; how to manage the human and fiscal demands of a business operation; and how to meet the organization's social responsibility to the community.
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3.00 Credits
Marketing Pre: Communications and Mathematics Proficiencies Co: Introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.
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3.00 Credits
Principles of Selling Pre: MKT101 Co: A study of the principles and techniques of personal selling with emphasis on the selling process. Prospecting for customers, pre-approach problems, types of approaches, effective demonstrations, handling of objections, types of closes, and follow-up will be covered. Other topics include buyer motivation, effective communication, territory management, differences between industrial and retail selling, and career opportunities.
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3.00 Credits
Advertising Pre: MKT101 Co: Introduction to the planning, creation, and use of advertising. Explores the role of advertising in our economy and its specific use in marketing a new product. Includes advertising appeals, copyrighting, layouts, printing processes, media selection, research techniques, dealer programs, national campaigns, retail and industrial advertising, and the advertising agency's function. Careers in advertising will also be surveyed.
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3.00 Credits
Principles of Retail Management Pre: MKT101 Co: Covers basic principles of retailing including store location and layout, merchandise planning, purchasing, pricing strategies, inventory management, retail bookkeeping, promotion and communication. Other topics include discussion of current trends and innovations, international retailing, the effects of a changing environment on the industry, and career opportunities in retailing.
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3.00 Credits
International Marketing Pre: MKT101 Co: Analyzes the complexities of the decision-making process involved with marketing products internationally. Focuses on market structure, product, pricing, distribution, and promotional strategies within the constraints of various cultural, economic, and political scenarios. Fulfills open and business electives.
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3.00 Credits
Internet Marketing Pre: Mathematics Proficiency; BUS100 or MKT101 Co: Presents an overview of the various Internet web sites and investigates recommended techniques, strategies, technology, channels and tools for marketing, selling, market researching, and distributing on the Internet. Examines site design and content, advertising, promotion, campaigning, site addressing, and search technology as well as marketing issures as they relate to customer privacy. Students entering this course must have a working knowledge of the World Wide Web. Fulfills open, business, and marketing electives.
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3.00 Credits
Music Appreciation to 1810 Pre: Co: A listening course designed for all students. No previous background in music is necessary. A study of various historically significant works which seeks to identify what to listen for in music and emphasizes the aesthetic experience. Follows the history and development of music up to 1810. Fulfills open, liberal arts and humanities electives.
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