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Course Criteria
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3.00 Credits
Introduction to the Hospitality Industry Pre: Communications and Mathematics Proficiencies Co: Elect:OPEN Provides an introduction to the various components of the hospitality field including hotels and other types of lodging/accommodations, ground operations, clubs, local attractions, restaurants, recreational activities, and special events.
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3.00 Credits
Hotel Operations Pre: Communications Proficiency Co: Provides an overview of the development and growth of the hospitality/lodging industry including the classification of lodging establishments. Topics cover front desk operations, the housekeeping and engineering departments, guest safety and security issues, and the general manager's responsibilities. Franchise agreements and management contracts will also be discussed.
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3.00 Credits
Planning Meetings, Conferences, and Special Events Pre: Mathematics Proficiency Co: TOU104 Introduces the various types of events and activities that can be planned for hotels and attractions. Students learn how to recruit speakers and performers, plan menus, deal with catering departments and talent companies, and plan special events to include such things as incentive programs, day trips, presentations, concerts, theme nights and guest activities. Negotiation skills, creativity, liability issues and risk management will be emphasized.
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3.00 Credits
Marketing the Tourism and Hospitality Industry Pre: Co: TOU104 Focuses on how to market the services offered by the travel, tourism, and hospitality industries. Examines the concept of service marketing and how to be competitive when offering the "intangible" product. Students will learn basic marketing techniques such as conducting market research, designing a marketing plan, and advertising.
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3.00 Credits
Marketing and Sales for Professional Meeting Planners Pre: HSP110 and HSP114 Co: Provides an overview of meetings, conventions, and conference management from the perspective of a meeting planner and/or a hotel industry professional. Topics include site selection, contract negotiations, program design, budgets, registration, advertising, developing a marketing plan, and selling to associations, corporations, and other miscellaneous markets. Each student will be required to develop and present a marketing plan for a particular hotel.
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3.00 Credits
Hospitality and Travel Law Pre: TOU104 Co: Provides a basic understanding of the legal principles and precedents related to the travel, tourism, and hospitality industries. Topics include employee relations, compliance with the Americans with Disabilities Act, contracts, liability, negligence, health and safety issues, discrimination, questions of jurisdiction, competition and anti-trust issues. Case studies will be examined and the concept of ethics within the industry will be explored.
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3.00 Credits
Pre: Co: Elect:OPEN, LIBERAL ARTS
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3.00 Credits
Mythology Pre: Co: Elect:OPEN, LA, HUMANITIES
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3.00 Credits
Humanities Pre: Co: Elect:OPEN, LA, HUMANITIES
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3.00 Credits
No course description available.
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