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PMBA 680: Marketing Strategies
3.00 Credits
Massachusetts College of Liberal Arts
Examines the marketing management decision process, with particular emphasis on market opportunity analysis, strategy development, product planning, pricing, distribution, promotional strategy, and the integration of marketing mix variables with segmentation and targeting decisions. Prereq: completion of PMBA foundation courses
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PMBA 680 - Marketing Strategies
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PMBA 690: Strategic Management of Organizations
3.00 Credits
Massachusetts College of Liberal Arts
Introduces the concept of strategic management through case analyses involving the basic direction and goals of an organization; the social, political, technological, economic, and global environment; the industry and market structure; and the organization's strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms. This course serves as the capstone for the PMBA. Prereq: completion of PMBA core courses
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PMBA 690 - Strategic Management of Organizations
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PMBA 695: Special Topics in Business
3.00 Credits
Massachusetts College of Liberal Arts
Studies a specific topic in a field of organizational management such as accounting, marketing, management, finance, or policy. Emphasis will be on current issues of importance in organizational management or specific areas of student interest or faculty expertise. Content will be identified by subtitle. Prereq: completion of PMBA foundation courses
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PMBA 695 - Special Topics in Business
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PMBA 9999: PMBA Waiver UD Business Degree
0.00 Credits
Massachusetts College of Liberal Arts
No course description available.
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PMBA 9999 - PMBA Waiver UD Business Degree
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POSC 201: US Government & Public Policy
3.00 Credits
Massachusetts College of Liberal Arts
Introduces the major institutions of national and state government and the discipline of political science. Through interdisciplinary study, students will develop an understanding of political behavior and the public policy processes in the United States.
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POSC 201 - US Government & Public Policy
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POSC 202: Comparative Government & Public Policy
3.00 Credits
Massachusetts College of Liberal Arts
Provides a comparative introduction to world political cultures and the discipline of political science. Through an interdisciplinary study of various nation-states, students will develop an understanding of political behavior and public policy processes.
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POSC 202 - Comparative Government & Public Policy
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POSC 300: Politics and the News Media in America
3.00 Credits
Massachusetts College of Liberal Arts
Examines politics in 20th Century America with an eye to the role and responsibility of the news media in, and the relationship of the press to, politics. Analyzes the print and electronic media and current political campaigns, as well as how politics and the news media have been portrayed in film. Prereq: Junior/senior status
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POSC 300 - Politics and the News Media in America
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POSC 304: Constitutional Law
3.00 Credits
Massachusetts College of Liberal Arts
Analyzes constitutional law with special emphasis on civil liberties and civil rights. Legal issues will be examined in the light of relevant social and political conditions. Prereq: Junior/senior status
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POSC 304 - Constitutional Law
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POSC 315: Topics in Political Science
3.00 Credits
Massachusetts College of Liberal Arts
Focuses on political science and government in national, regional, and international organizations throughout the world. Topics include: The United Nations; State and Local Government; Politics and Economics of the Pacific Rim; Vietnam. Prereq: Junior/senior status
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POSC 315 - Topics in Political Science
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POSC 316: Topics in Public Policy
3.00 Credits
Massachusetts College of Liberal Arts
Focuses on selected public policies and the policy process in the United States and/or state governments. Prereq: POSC 201, POSC 202
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POSC 316 - Topics in Public Policy
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