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Course Criteria
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3.00 Credits
Examines the socio/cultural and economic impact that sport marketing has on society, including race and gender issues. Also examines various promotional activities in sport marketing - media relations, publicity, and public relations; image advertising; and sponsorships. Examines principles of organizing and promoting sport events and activities. Prereq: BADM 240, BADM 270
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3.00 Credits
Provides students with an in-depth analysis of the marketing functions in the service industries. Explores marketing of goods and services at the wholesale and retail level, direct sales marketing, marketing of business and personal services, marketing of cultural, tourist, sporting and business events, non-profit marketing such as the arts and social services, and the role of marketing on the Internet. Prereq: BADM 270
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3.00 Credits
Examines the roles of women and minorities from the 1600's to the present day to gain an understanding of why and how those roles have evolved. Integrates the changes in social, political, and economic conditions and value systems as they affect the ability of women and minorities to effectively function in social and work environments. Prereq: Junior status
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3.00 Credits
Provides an overview of current issues relating to management and marketing areas in a variety of organizational settings. Emphasizes operating, strategic, and ethical considerations in decision-making within today's dynamic environment. Prereq: BADM 260, BADM 270
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3.00 Credits
Offers students an opportunity to provide consulting services to area firms. Prereq: Junior status, 2.5 GPA
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3.00 Credits
Explores the theoretical and practical issues involved in accounting for business combinations, multinational transactions, partnerships, governmental units, and not-for-profit organizations. Students use computer software in the analysis/presentation of cases. Prereq: BADM 322
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3.00 Credits
Examines the professional standards and ethics of auditing. Explores the theoretical foundation of standards. Considers how field work, sampling, computers, and management characteristics impact audit risk assessment. The moral and ethical responsibilities of the profession permeate the course. Students use computer software in the analysis and solution of cases/audit project. Prereq: BADM 322
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3.00 Credits
Studies federal income tax laws for C corporations, S corporations, partnerships, trusts, and estates and more complex personal income taxes. Students will prepare entity tax returns, perform basic tax planning, and research publicly available federal tax information from the Internet. Prereq: BADM 322, BADM 335
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3.00 Credits
Examines the relationships among risk, return, and value in a financial context as tools for the analysis of capital structure and budgeting decisions, and the evaluation of leasing proposals. Covers the basic theoretical financial models in detail. Prereq: BADM 340
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3.00 Credits
Examines existing policies and development of suggested policies for the management of events and sport organizations. Uses case studies and current issues in event and sport management to develop critical decision-making capabilities. Serves as a capstone course for the concentration, integrating knowledge from the major, concentration, and other undergraduate experiences and its application to those current issues. Prereq: BADM 240 and either a) BADM 387 & ECON 377 or b) BADM 345 & BADM 386
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