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BADM 362: Human Resource Management
3.00 Credits
Massachusetts College of Liberal Arts
Examines and analyzes personnel functions of staffing, developing, compensating, and motivating. Specific techniques within each function are explored in detail. Emphasizes the legal environment in which the human resource manager operates. Prereq: BADM 260
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BADM 363: Operations Management
3.00 Credits
Massachusetts College of Liberal Arts
Examines today's organizations to gain an understanding of planning, organizing, and controlling production facilities in manufacturing and service industries. Prereq: ECON 216, BADM 260
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BADM 365: Labor and Labor Law
3.00 Credits
Massachusetts College of Liberal Arts
Provides an understanding of labor laws and their evolution, unions and their operations, and the nature of the union-management relationship. Utilizes case decisions to illustrate the collective bargaining process. Prereq: Completion of Tier II Human Heritage
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BADM 366: Team Facilitation
3.00 Credits
Massachusetts College of Liberal Arts
Develops an understanding of the processes and techniques of team-building and the interpersonal skills needed to become an effective facilitator. Students will engage in self-analysis that identifies their personal skills/abilities and their areas of strength/weakness. Students will be assisgned to teams and operate as both a member/facilitator during the semester. They will learn how to deal with dysfunctional team members while developing interpersonal skills, enabling them to identify problems and work toward solutions. Prereq: Junior status
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BADM 367: Small Business Entrepreneurship
3.00 Credits
Massachusetts College of Liberal Arts
Introduces students to various types of small businesses through discussion, debate, and demonstrations. Provides them with knowledge and skills necessary to prepare a viable business plan. Students will be expected to develop and complete a business plan. Prereq: Junior status
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BADM 380: Strategic Marketing
3.00 Credits
Massachusetts College of Liberal Arts
Provides an understanding of how to manage the firm's marketing program. Marketing communications, strategy, product policy, and overall marketing effectiveness are explored. Appropriate application of the marketing mix is covered through practical business applications. Prereq: BADM 270
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BADM 381: Consumer Behavior
3.00 Credits
Massachusetts College of Liberal Arts
Provides an overview of the internal and external influences affecting the buying decision. Sociological, psychological, and economic factors are emphasized. Analyzes consumer and business decision-making. Prereq: BADM 270
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BADM 382: Marketing Research
3.00 Credits
Massachusetts College of Liberal Arts
Examines the uses and limitations of marketing research information in strategic decision-making. Follows the marketing research process from problem definition through statistical analysis of data. Prereq: BADM 270, ECON 216
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BADM 382 - Marketing Research
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BADM 384: Marketing Communications
3.00 Credits
Massachusetts College of Liberal Arts
Approaches the subject from an integrated marketing communications perspective. Examines advertising, publicity, sales promotion, personal selling, and the use of the Internet. Positioning, creativity, media planning, and overall marketing effectiveness are determinants of success that will help students visualize, create, and communicate a complete project. Prereq: BADM 270
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BADM 384 - Marketing Communications
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BADM 385: Global Marketing
3.00 Credits
Massachusetts College of Liberal Arts
Examines the management of global marketing operations, emphasizing decision-making and policy formulation. Analyzes the unique social, legal, and political considerations associated with marketing in different cultures. Prereq: BADM 270
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