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Course Criteria
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3.00 Credits
In lieu of a formal course, qualified upperclass students may, with the approval of the department, substitute an intensive program of reading under the direction of a member of the department. May be taken more than once.
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3.00 Credits
Readings, lectures, study, and/or research in a branch of advanced mathematics in which a course is not regularly offered. Prerequisite: permission of the instructor. May be taken more than once. Three hours a week.
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4.00 Credits
Analytical techniques to define marketing problems that are developing in the total marketing environment are studied. Alternative solutions to these problems are prepared for presentation and discussion. This course is both simulation and case oriented and is designed to develop managerial skills by establishing marketing strategies and tactics culminating in the preparation of a comprehensive marketing plan. Not open to anyone with credit for MK 310A or its equivalent. Prerequisite: BE 221A.
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4.00 Credits
The basic principles of advertising, direct marketing, sales promotion, public relations, publicity and personal selling and other forms of promotion are studied. The course will examine the factors affecting promotional decisions as well as the development of effective marketing communication strategies. Topics include establishment of objectives, identifying target audiences, budgeting, formulation, design and testing of message, media selection and analysis of effectiveness in the context of an integrated marketing plan and ethical considerations. Students will have an opportunity to apply their analytical and creative skills by developing actual TV, radio and print ads as well as write press releases using real world, practical and contemporary communication case studies. Not open to anyone with credit for MK 302A, MK 375A or its equivalent. Prerequisite: BE 221A.
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4.00 Credits
This course provides the student with broad exposure to all aspects of sales management including both formulation and implementation of the sales program. It addresses the broader issue of identifying the role of personal selling in the marketing mix as well as the more specific issues such as identifying customer needs and satisfying those needs through the sales of a product or service. Emphasis is on the management of a sales force and the decision-making process relevant to the marketing of a product or service. Not open to anyone with credit for MK 311A, MK 308A or its equivalent. Prerequisite: BE 221A.
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4.00 Credits
The purpose of the course is to discover and understand the factors that govern the success (or failure) of entrepreneurial ventures and careers. A variety of different perspectives are introduced for learning about the creation and evolution of entrpreneurial ventures in different environments. The course will emphasize special strategic and operating issues faced by entrepreneurs that include family, management, and ethical decision matters. Not open to anyone with credit for MK 210A or its equivalent. Prerequisite: BE 221A.
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4.00 Credits
The course examines the marketing methods and techniques used in the services sector, including professional services, health care, education, travel, financial and sports. Through readings and case study, the marketing aspects of the growing service industry are explored. Both non-profit and profit oriented organizations are examined. Not open to anyone with credit for MK 306A or its equivalent. Prerequisite: BE 221A.
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4.00 Credits
This course explores the changing character of the retail trade. It examines consumer buying behavior, store location techniques, buying and merchandising policies, pricing policies, and promotional activities of all types of retailers. Not open to anyone with credit for MK 305A or its equivalent. Prerequisite: BE 221A.
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4.00 Credits
The course provides the student with exposure to global issues and concepts that are relevant to businesses. Topics include the dynamic and uncontrollable environment of global markets, assessing global market opportunities, and developing and implementing global marketing strategies. Students will have the opportunity to apply their research and analytical skills in the development of a marketing plan for a global product. Not open to anyone with credit for MK 304A or its equivalent. Prerequisite: BE 221A.
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4.00 Credits
The electronic revolution has dramatically altered the business landscape. Traditional issues of market segmentation and marketing mix formulation have to be resolved within an even more rapidly changing environment. At the same time, there continues to be the requirement for the marketing function to be creative and affect such changes. The E-Marketing course will focus on a framework within which both challenges can be met successfully. Special attention is given to how strategic marketing techniques in E-business are different from those in traditional business areas. Not open to anyone with credit for MK 312A or its equivalent. Prerequisite: BE 221A.
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