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Course Criteria
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3.00 Credits
Application of writing for public relations and advertising, including the integration of copy and graphics, media, advantages and restrictions, amplification, proofing and style, and use of rhetorical devices in the planning and development of public relations and advertising campaigns to meet specific client objectives. Prerequisite: CM 101A or CM 102A or consent of the instructor. Three hours a week.
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3.00 Credits
Intercultural communication addresses the ways in which people of different societal cultures interact with one another. Not only does this course deal with the communication differences between countries, it looks at the distinctions between other cultural groups such as those determined by race, ethnicity, region, religion, education, occupation, gender and age. This course is designed to increase an understanding of communication in the context of culture and offer explanations of cultural similarities and differences in communication. Students will discuss the ethical issues inherent in intercultural interactions and learn how to promote the concept of community regardless of cultural and ethnic differences. Prerequisite: CM 101A or CM 102A or consent of the instructor. Three hours a week.
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3.00 Credits
Explores how a person’s gender influences the form, style and content of their communication. This course considers how gender relates to larger issues in communication such as dominance, violence, the power of language to structure our world, the influence of culture on our perceptions, and the promotion of dominant ideologies of gender. The student will be asked to look at the underlying assumptions about what it means to be and behave like one gender or another. Prerequisite: CM 101A or 102A or consent of the instructor. Three hours a week.
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3.00 Credits
Examines the theory and techniques which contribute to an understanding of group processes. Leadership and group skills are developed through practical application (group work) aimed at accomplishing shared tasks and facilitating positive interaction. This course examines: 1) how groups form and group climates develop; 2) the roles of the individual in group situations; 3) the quality and effects of group leadership; 4) how effective decision making processes emerge; 5) the nature of consensus; and 6) the potential of conflict management strategies in group interaction. The student will have the opportunity to evaluate group members’ interactions in a constructive and educated manner. Prerequisite: CM 101A or CM 102A or consent of the instructor. Three hours a week.
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3.00 Credits
This course explores the history, theory and criticism of visual communication and examines basic assumptions about visual imagery and its impact when combined with words. Questions asked include: Is it true that some concepts cannot be linguistic but only visually represented? Is it the case that there are no “purely” visual or verbalarts? What exactly are images and how do they differ from words? This course also considers how visual language is shaped and transformed by the social history or mechanical inventions such as the camera and the computer. Discussions will consider images before and after the reproducible print, the representation of gender and sex, the shift from preindustrial to industrial image of people, visual globalism, cyber-substitutions, architectural styles, and photographic reality. Prerequisite: CM 101A, CM 102A, or consent of the instructor. Three hours a week.
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3.00 Credits
This course provides insight into the basic principles of mass communication and its historical development. Issues to be explored include media access, media ethics, media effects, and the growth in variety and uses of mass communication, spanning the range of mass communication technologies from electronic to wireless. Students will also be asked to pay special attention to media’s role in reinforcing and challenging the dominant values, attitudes, and beliefs central to Western culture, including how these perspectives have become disseminated internationally. We will explore how the media reflects and sometimes defies the society that created it. Prerequisite: CM 101A or CM 102A or consent of the instructor. Three hours a week.
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3.00 Credits
The study of interpersonal conflict in which interdependent people perceive their goals to be incompatible or seeing each other as interfering with the other person achieving his or her goal. The course will cover such concepts as content and relation conflicts, cultural conflict management, win-lose and win-win strategies. Students will learn how best to communicate anger indvidually and in groups and the various communication theories on dealing with conflict effectively. Prerequisite: CM 101A or CM 102A or consent of the instructor. Three hours a week.
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3.00 Credits
Explores the ways in which communication as symbolic activity affects the form and practice of contemporary health care. Because the provision of quality health care is a human activity central to the maintenance of society, health communication plays a crucial role not only by promoting the effective exchange of medical information, but by helping to shape the very conditions and perceptions that influence how health is practiced. This course addresses what communication has to do with health, and how taking action through communication can contribute productively to the increased humanization of health care institutions and routines. The student will examine the social, cultural, political and rhetorical frames in which communicative exchange about health takes place. Prerequisite: CM 101A or CM 102A or consent of the instructor. Three hours a week.
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3.00 Credits
An examination of both quantitative and qualitative methodologies utilized by researchers in the discipline of communication. The course will introduce the concepts of research design, the formatting of research questions, sampling, surveys, validity, field research, content analysis and data collection, behavioral observation, rating scales, experimenter influence and ethicality. The difference between and implications of critical/interpretive research and experimental/behavioral research will be emphasized. Prerequisite: CM 101A or CM 102A or consent of the instructor. Required for Communication Studies majors. Three hours a week.
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3.00 Credits
Offers a theoretical body of knowledge geared toward predicting, explaining and controlling the dynamics of communication in organizations. The main approach utilizes the methods and assumptions of social science, but also employs rhetorical, political and cultural perspectives. Course objectives include the critical analysis of organizational dynamics through case studies and an understanding of major social, institutional, political and ideological constraints on organizations. Prerequisite: CM 101A or CM 102A or consent of the instructor. Three hours a week.
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