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Course Criteria
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3.00 Credits
3 credits This course provides students with A basic framework for understanding marketing principles and how the marketing process is managed. Emphasis is placed on the four P's (product, place, pricing, and promotion) and their integration, as well as on the role of and reactions to marketing in today's society. Prerequisite: CMGMT 1451 OR permission of program coordinator for Management.
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3.00 Credits
3 credits This course prepares students to develop professional writing and presentation skills. The emphasis is on clear, concise, effective, and articulate communication. Beginning with A review of fundamental writing skills, students learn how to organize their ideas, analyze their audience, include personal voice in professional material, and produce written pieces that are powerful and persuasive. In addition, students explore how visual elements can enhance the effectiveness of written communications. Prerequisite: Fulfillment of general education Writing requirement.
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3.00 Credits
3 credits This course introduces federal taxation as A tool for managerial and personal decisions. Understanding taxation principles, students are able to apply these principles to future tax and financial planning. The course begins with an overview of the history of the federal income tax, and related trends and patterns influencing tax law in the United States. Topics include tax structure, types of imposed taxes in the United States, and tax law administration by the Treasury Department. Discussion of ethical guidelines and issues involved in tax practice is fundamental to the course. Students complete an electronically generated tax return.
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3.00 Credits
3 credits In This course, students explore the relationship among culture, politics, and economics and their influence on American firms doing business in international markets. The course focuses on the process of globalization, and offers alternative perspectives on the complex issues that impact organizations engaged in business abroad. Topics include emerging views of consumer behavior; organizational adaptation to local life and work patterns; and ethical issues that firms and individuals must recognize and respond to in order to live and work in international communities. It is recommended that students have some knowledge of management and/or economics.
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3.00 Credits
3 Credits In This course students will explore leadership both as A specialized role and as A shared influence process. They will assess the skills, knowledge and experience required to influence others, to serve as catalysts for action and reflection. Students will use literature and film as vehicles to gain both A theoretical foundation of leadership issues as well as to apply these ideas to practical examples. They will explore human stories that demonstrate the development of leadership skills and the consequences of leadership behavior.
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3.00 Credits
3 Credits Students will examine the various ethical and moral issues arising in contemporary economic activities which affect society and the world. Values, both historical and contemporary, that shape the economic environment will be explored as well as personal values which influence human behavior in all social systems. This course treats ethics in the context of leadership decision-making, recognizing the importance of making sound ethical judgments in A complex world.
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3.00 Credits
1-3 credits This course offers, through rotating themes, A series of seminars that center on organizational and community leadership. Students may elect to take individual seminars or combine several seminars in areas of their particular interest. Seminars will include, but not be limited to, study in the areas of managerial ethics, the multicultural workplace, entrepreneurship, managing change in organizations, legal issues, women in management, and business leadership in international markets. Case analyses, research projects, personal assessment, and guest speakers will supplement readings and discussions. Prerequisite: Will vary depending on topics offered; certain seminars will target upperclass students and be restricted to Management students only; other of the seminars will be open to all students in all programs.
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3.00 Credits
3 credits This is an introductory, hands-on course for all Lesley students. The course will address financial issues in today's environment of high living costs and financial uncertainties. A focus will be the importance of planning, analyzing, and controlling personal finances. Students will acquire A variety of skills and techniques for personal financial management, enabling success professionally and personally in achieving financial goals. Classes include hand-on exercises, and development of personal programs for financial management covering the years from student to career to family. A key project will be the development of A portfolio of stocks and mutual funds.
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3.00 Credits
3 credits There are currently more than 23 million small businesses in the United States. These small businesses employ more than 50% of the total non-government workforce and generate more than half of the nation's GDP. Students are introduced to the management, financial, and technological issues facing entrepreneurs and small businesses. Students also explore the varied challenges that continually confront the small business owner. Students will understand the components and formulation of A business plan. Pursuing these issues with an entrepreneurial bent, students acquire the skills and tools necessary to understand, establish, and manage a small business. Students also learn the basics for writing A business plan. Textbook, case analyses, and guest speakers will comprise the format of This course.
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3.00 Credits
3 credits Students will study financial institutions and markets, analyzing how firms obtain, invest, and apply funds efficiently. The use of financial information in decision making is emphasized. Students will study such topics as cash budgeting, forecasting, ratio analysis, taxes, financial statements, internal/external financing, and capital investment in company resources. Prerequisites: CMGMT 2455 and CMGMT 2457, or permission of the instructor.
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