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Course Criteria
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3.00 Credits
Helps students develop Christian approach to creation, marketing and consumption of contemporary music. While studying theory, history and criticism, students explore concept of culture and nature of popular culture, and examine popular art and music in contemporary aesthetic, social, cultural and industrial contexts.
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3.00 Credits
Artists, via both classroom and lab, work with faculty, other students and visiting experts to learn how to produce, record, mix and edit recordings in professional digital studio.
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3.00 Credits
Executives learn how to spot talent; create label business plan; analyze and forecast trends in popular music; assemble successful artist roster; and, in tandem with artists, plan, budget and produce recording sessions.
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3.00 Credits
Through lecture, text and online investigations, executive track students gain thorough understanding of economic, creative and spiritual elements critical to career in contemporary music. In concert with faculty, help artist track students develop career plan and prepare materials to pitch artist to record company and negotiate recording contract.
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3.00 Credits
Artists develop live concert presentation that best utilizes gifts as musicians, entertainers and communicators, in consultation with faculty and executive track students. On-campus and public performances.
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3.00 Credits
Through classroom instruction, presentations and hands-on experience, executive track students become familiar with role of packaging, retail point-of-purchase materials, publicity, advertising, radio and video promotion, Internet marketing and tour support in marketing and sale of recorded music. Students develop comprehensive marketing plan for each semester's artist recordings.
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3.00 Credits
Artists receive classroom instruction, participate in directed study with faculty and work in collaboration with other students to develop use of form, melody, harmony, rhythm and lyric. Emphasis placed on song as vehicle for artist's creative exploration and public communication.
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4.00 Credits
Studies foundational art elements and visual dynamics of communication design. Composition, balance, emphasis, color and form studied through sequence of design exercises, assigned design projects and related readings. Includes work both of pure design and of graphic arts. Prerequisite: major or permission of instructor. Course fee.
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2.00 Credits
Introduces biblically and theologically informed approaches to communication arts. Principles and examples of artistry of symbolic action studied and practiced. Develops fundamental communication competencies involved in constructively critical cultural agency.
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4.00 Credits
Tracks status of rhetorical theory and practice in cultural formations of Western tradition from classical times to present. Explores how symbolic actions mediate cultural traditions and practices, disclosing sensibilities of justice, excellence, knowledge and prudence. (Alternate years. Offered 2008-09.)
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