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BSAD 3020: Financial Reporting Theory and Practice II
3.00 Credits
Fitchburg State University
3 cr. 3 hr. In this course, in-depth discussion of financial reporting theory and practice is continued with respect to inventories, concurrent operational assets, current and contingent liabilities, long-term debt and owners' equity. Financial statement analysis of these financial statement elements is also continued. Ethical and international issues are addressed throughout the semester. Prerequisite: BSAD 3010.
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BSAD 3120: Cost Accounting
3.00 Credits
Fitchburg State University
3 cr. 3 hr. This course discusses job and process costing, managerial decision making using cost estimation and cost-volume-profit analysis, flexible budgeting, transfer pricing and capital investment decisions. Prerequisites: BSAD 2020.
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BSAD 3120 - Cost Accounting
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BSAD 3200: Principles of Management
3.00 Credits
Fitchburg State University
3 cr. 3 hr. This is an introductory course in basic management concepts and practices. This course covers principles and techniques as they relate to planning, organizing, leading and controlling business enterprises.
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BSAD 3210: Human Resources Management
3.00 Credits
Fitchburg State University
3 cr. 3 hr. This is an introductory course which surveys human resources practices and procedures involved with recruiting, employment, training and development, job evaluation, compensation, health and safety, labor relations and workplace law. Special topics of student interest are also covered. Prerequisite: BSAD 3200.
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BSAD 3220: Production Management
3.00 Credits
Fitchburg State University
3 cr. 3 hr. This course provides an overview of business operations. In light of selected production improvement techniques (automation, incentive wage system, etc.), students review the role of selected staff departments (purchasing, production planning, etc.) that support the line organization. In the process, students become familiar with a variety of control systems (quality control, inventory control, etc.), which are fundamental in any business-whether product or service oriented. Prerequisite: BSAD 3200.
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BSAD 3300: Fundamentals of Marketing
3.00 Credits
Fitchburg State University
3 cr. 3 hr. This course discusses the role of marketing in our economic and social structure. It includes the planning, distribution, pricing and promotion of goods and services to consumer and industrial markets in the context of internal activities of the firm and environmental forces.
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BSAD 3310: Consumer Behavior
3.00 Credits
Fitchburg State University
3 cr. 3 hr. This course familiarizes the student with the consumer decision making processes. It utilizes the concepts of the social and behavioral sciences in order to provide an understanding of consumer buying behavior. Prerequisites: BSAD 3300.
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BSAD 3320: Market Research
3.00 Credits
Fitchburg State University
3 cr. 3 hr. This course emphasizes the importance of research in marketing planning and decision making. Instruction includes the basics of scientific investigation, the search for information, sampling, data collection, data analysis, interpretation and reporting. Prerequisites: BSAD 3300.
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BSAD 3330: Advertising
3.00 Credits
Fitchburg State University
3 cr. 3 hr. In this course students become knowledgeable about the preparation and use of advertising. Topics include the functions of advertising, planning an advertising campaign, copy, artwork and media selection. Prerequisites: BSAD 2020, 3200, 3300, 3500.
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BSAD 3340: Small Business Management
3.00 Credits
Fitchburg State University
3 cr. 3 hr. This course provides students with an understanding of the unique characteristics required of the successful small business entrepreneur and the specifics relative to the start-up, financing and management of a small business. Emphasis is on a full spectrum of business functions as applied to small firms, including proprietorships, partnerships, corporations and franchised outlets. Prerequisites: BSAD 3200, 3300.
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