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Course Criteria
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3.00 Credits
3 cr. 3 hr. Students will be guided with practical experience in content creation, design and production for a biweekly college newspaper. Tasks related to copy and production flow mirror those of a mainstream newspaper; effectiveness is gauged by detailed weekly analysis of the ongoing journalistic process and product.
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3.00 Credits
3 cr. 3 hr. The course studies the practices of advertising, sales and marketing management in business, industry, and education. Emphasis is placed on the graphic designer in the role of creative art director, production manager and design illustrator. Topics of study include careers in graphic design and portfolio design and preparation. Prerequisites: COMM 3810, 3820,3880 and 3890.
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3.00 Credits
3 cr. 3 hr. The course examines all aspects of publication design focusing on designing with type and combining photography and illustration with text in editorial design, brochures, books, posters and Web page design. Grid design as an organizing and creative principle contrasted with asymmetric design will be emphasized in assignments. Techniques for print production processes will be examined. Portfolio quality pieces are produced in this advanced level course. Prerequisites: COMM 3810, 3820, 3880, 3890.
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3.00 Credits
3 cr. 3 hr. The course is for students interested in writing in the business, industry and management context. Topics covered in the class are business correspondence, description of process and mechanisms, sets of instructions, proposals, abstracts and reports. (Credit is not given for both COMM 3860 and ENGL 3860.)
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3.00 Credits
3 cr. 3 hr. This reality-based course covers all aspects of developing, writing and marketing feature articles for magazines and trade journals. Students practice interview and research techniques, writing query letters, finding target markets, and crafting articles that demonstrate effective use of slant, theme, voice and viewpoint. (Credit is not given for both ENGL 3870 and COMM 3870)
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3.00 Credits
3 cr. 3 hr. The course is designed to teach the fundamentals of typography. Students will create projects that will enhance their knowledge of professional layout and design programs, while paying special attention to the subtleties of typography. Comparisons will be made between preparing simple and complex files for print. Students are responsible for all graphic supplies. Prerequisite: COMM 3810, 3890.
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3.00 Credits
3 cr. 3 hr. The course introduces students to vector-based computer design applications that are integral to the modern professional design environment. Students learn page layout, image manipulation and illustration software. Students develop a beginning to intermediatelevel proficiency in Quark XPress, Adobe Photoshop, Adobe Illustrator and Adobe Acrobat. Further, students learn how to prepare their files for print and digital output and are introduced to other industry standard software for graphic design. Prerequisite: COMM 3620, 3630 or 3640.
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3.00 Credits
3 cr. 3 hr. The course covers the commercial applications of photography, including product presentation, advertising, illustration, promotion and publication photography. Students learn the role of the designer as a photographer who solves assigned problems using various techniques, including digital photo and image manipulation. Students are responsible for all graphic supplies. Prerequisites: COMM 3600, COMM 3810, 3820, 3880 and 3890.
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3.00 Credits
3 cr. 3 hr. This course investigates the processes involved in choreographing and producing animated two-dimensional images and typography. Students demonstrate a variety of techniques, including frame-byframe animation, keyframe interpolation and animation compositing using Adobe and Macromedia software. Assignments explore storyboarding, "four-dimensional" typography, vector-based animation,animated illustration and digital video for multimedia and World Wide Web presentation.
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3.00 Credits
3 cr. 3 hr. A range of design problems in both print and digital media will be explored. Projects will realistically reflect the range of work and professional practices designers encounter in their studio, agency or corporate design environment. Issues in pre-press production, professional design practices and ethics are emphasized. Prerequisites: COMM 3810, 3820, 3880, and COMM 3890.
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