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Course Criteria
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3.00 Credits
3 cr. 3 hr. The course provides an introduction to the principles, strategies and ethical issues in writing advertising for various media. Students create written copy for individual unified media campaigns.
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3.00 Credits
3 cr. 3 hr. The focus in this course is on the role of managed communications in public relations unique to industry, human services and educational institutions. Definitions and concepts, history, potential careers and research methods are examined.
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3.00 Credits
3 cr. 3 hr. This course gives students the opportunity to study and write the basic forms of technical documentation found in business and industry, including end-user manuals and training guides. Examination of graphics, typography and desktop publishing is considered as they apply to hardcopy production. (See also ENGL 3470.)
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3.00 Credits
3 cr. 3 hr. This is the foundation course for the Film/Video concentration. Students are introduced to the basics of production and post-production in the two media. Topics include understanding and using visual language, film and video camera operation, understanding the film and video production process, basic film and video nonlinear editing, production crew structure and interpersonal communication. Students shoot Super 8 or 16mm film and videotape and then edit both the film and video. Students are required to purchase film and video tape as well as pay for processing. Prerequisite: film and video concentration status.
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3.00 Credits
3 cr. 3 hr. This course considers the intent and purpose of a message as a first step in media production. The social and cultural implications of media storytelling are examined. The course focuses on clearly defining message content, intent and audience as a precursor to an exploration of how particular film and video techniques communicate and are interpreted. Teams will subsequently develop the pre-production planning needed for a short film or video work, including idea development, script treatments, story development, script writing, rewriting, storyboarding, script breakdown, production scheduling and resource planning. Note: the department recommends that this course be taken at the same time as either COMM 3520 or COMM 3710. Prerequisite: COMM 3505
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3.00 Credits
3 cr. 3 hr. This course covers audio production basics-field, studio and booth audio acquisition, logging, mastering and archiving-with an emphasis on audio's role in film and video production. By the end of the course, the student will be able to capture the highest quality audio in the manner most effective for integration during film or video post-production. Technical and aesthetic issues affected by location recording and their implications on post-production are covered. Prerequisite: COMM 3506, COMM 3520 or COMM 3710.
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3.00 Credits
3 cr. 3 hr. Intermediate Digitals Cinema Production covers professional production techniques used in modern narrative production environments. In addition to achieving competency in lighting, exposure, composition and framing with video cameras, students master the basics of audio production both on location and in studio environments and the editing of the dramatic narrative. Creative narrative skills such as scriptwriting, storyboarding, direction and management are explored in the practical setting of a modern digital cinema environment. Prerequisite: COMM 3505
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3.00 Credits
3 cr. 3 hr. This course covers professional production techniques used in modern non-narrative production environments. In addition to achieving competency in lighting, exposure, composition and framing with video cameras, students master the basics of audio production both on location and in studio environments and the editing of the Documentary topic. Documentary genres explored include Documentary, Electronic News Gathering, Human Interest and Public Service Announcement Production. Prerequisite: COMM 3505
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3.00 Credits
3 cr. 3 hr. This is an intensive course in film and video editing, as well as other post-production techniques. Course work includes practice in editing theory and practice, standard cutting techniques, editing workflow and multi-track sound mixing. The course is based on the use of professional non-linear editors. Students are required to provide their own supplies. Prerequisite: COMM 35060 or COMM 3520 or COMM 3710.
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3.00 Credits
3 cr. 3 hr. Advanced Video Production is an upper-level production course provides the opportunity for students to produce work of professional quality. This course draws on the skills of all previous courses in production. Working in production groups, students write, shoot and edit a broadcast-quality video program, based on a pitched and faculty-approved proposal. The final edit is shot in HD and completed on non-linear uncompressed editing systems. Students are required to purchase all production materials. Prerequisite: COMM 3520, COMM 3506 and one required specialization elective from the course sequence list. Fulfills computer literacy requirements.
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