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Course Criteria
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3.00 Credits
Fall and Spring Semesters Peer Tutors/Group Facilitators participate in MGT 1500, MGT 1510/11 and MGT 1720/21 classes and work with assigned groups on team-building; problem analysis; written Catalog 2007-08 123 reports and papers; exercise and case preparation; class presentations; and world wide web exploration during required weekly out-of-class meetings. May be repeated. Prerequisite: Permission of J.G. Salvucci.
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3.00 Credits
Alternating Fall Semesters Next: Fall 2008 A study of the business and creative aspects of marketing communication as practiced in the United States and around the world. Examined are the purpose, methodology and social considerations of advertising as it impacts various media, and the public at large. Designed to teach theory and practice of advertising strategy, copy, production and media placement of television, radio, print and outdoor. Students will analyze current advertising; learn the roles and responsibilities of brand-managers, account executives, and the various departments inside corporate and agency headquarters. As a final project, students will be asked to create an advertising campaign. Prerequisite: MGT 2520. Not open to students who have taken MGT 2130.
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3.00 Credits
Spring Semester Examines the process and techniques used to start and grow a new business venture. Through the use of readings, case studies, in-class exercises, guest speakers, and research projects, students will discover the fundamental concepts necessary for entrepreneurial success, refine their analytical skills, and gain the experience necessary to recognize and pursue start up opportunities. Prerequisites: MGT 1720, MGT 2100.
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3.00 Credits
Fall Semester This course builds upon strategies introduced in previous marketing and marketing-related courses; focuses on strategic-level decision making and project management. Special interest topics include advertising, branding, consumer behavior, e-commerce, international marketing, product development/management and retailing. Expands upon several marketing management areas such as budgeting, return on investment, and sales management; emphasizes the application of strategic marketing concepts to the real world problems of corporations. Contemporary cases are provided for students to analyze; the development of recommended courses of action to solve problems based on research and group interaction are central to the learning process in this course. Prerequisite: MGT 2520.
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3.00 Credits
This course examines property management considerations for condominiums, community associations, office, industrial and retail (commercial) space. It also covers lease management and negotiations, maintenance and marketing practices, and legal and fiduciary responsibilities of the commercial property manager. Prerequisite: MGT 2320.
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3.00 Credits
This is the capstone course in residential property management. It will examine current issues affecting the property manager, marketing trends, demographics, legal issues and economic factors. The course culminates in the analysis of an apartment community and development of a comprehensive operational, marketing and cash flow plan Prerequisite: MGT 3310.
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3.00 Credits
Fall Semester An in-depth examination of management principles and practices applied to the sports and recreation industries including “lifestyle sports”, such as health and fitness, within the recreationalsports industry. The course begins with a focus on the wide scope of the sports and recreation business, and the “off field” role managers play to create value and success for their program or business. Students will learn how to analyze, evaluate, and solve problems by applying prior training in management, marketing, finance and ethics to readings, in-class exercises, case studies, and research projects. Prerequisite: MGT 2264.
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1.00 - 9.00 Credits
Fall and Spring Semesters Provides students with “hands-on” experience working in a fieldplacement. A learning contract and a reflection paper are required, as well as weekly meetings with on-campus supervisors, and participation in a weekly seminar. Prerequisite: EXP 2340 and permission of M. Perrault. Corequisite: MGT 3450 SM
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0.00 Credits
Fall and Spring Semesters In weekly seminars, Interns examine job requirements vis-'a-vis skills and abilities, create individual performance plans, and share experiences. The systems, processes, policies, and structures needed to maintain a firm’s competitive advantages are also examined. Required for management interns. Corequisite: MGT 3450; Prerequisite: permission of M. Perrault.
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3.00 Credits
Rotating Spring Semesters Next: Spring 2009 Examines the broadening role of employee training and development in organizations. Discusses how training practices and the organization of the training function can support business goals, create value, and help companies deal successfully with competitive challenges. Covers traditional training methodology: presentation methods, hands-on methods, and group methods. Introduces new methodology: web-based instruction, multimedia, and distance learning. The changing nature of careers and the career management process are examined. Prerequisite: MGT 2500 or MGT 2510.
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