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Course Criteria
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3.00 Credits
Once the basic technical skills of PowerPoint are mastered, the next step is to craft the visual messages. In this course, students determine audiences, establish objectives, and evaluate creative strategies to effectively communicate using presentation graphics. (Same course as AC 2753, COM 2753). Prerequisite: AC 1000. Not open to MGT majors or students who have taken AC/COM/VA 2763 or AC 2764.
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3.00 Credits
Spring Semesters Application of principles of art and design by means of state-ofthe- art computer applications for making and editing images using Macintosh computer technology. A final portfolio is required. Concurrent or prior registration in VA 1770 is strongly recommended. (Same course as AC 2760, VA 2760). Prerequisite: Any 3-credit AC course.
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3.00 Credits
Spring Semester This course empowers the student to author, design, edit, image and produce effective print media that is key to successful communication, utilizing the page layout application QuarkXPress?. (Same course as AC 2766, COM 2766). Prerequisite: Any 3-credit AC course.
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3.00 Credits
Fall Semester This course will provide students with the skills necessary to design and publish web pages. Students will learn fundamental design skills needed to create web pages. Skills will include color usage, image usage and page flow as well as the basic industry standards used by Web Designers. Students will learn how to create web pages using an introductory knowledge of HTML. Students will also fully explore the high power functions of a graphical interface program. Students will develop, design, create and publish their web pages. (Same course as AC 2768). Prerequisite: Any 3-credit AC course.
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3.00 Credits
Fall Semester Sharing ideas in printed form is central to organizational com munication. This course focuses on the state-of-the-art page layout computer application, Adobe InDesign that empowers the student to author, design, edit, image, and produce effective Catalog 2007-08 99 print media that is key to successful communication. (Same course as AC 2769, COM 2769). Pre-requisite: Any 3-credit AC course.
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3.00 Credits
Spring Semester Acquaints the student with basic techniques and principles of visual communication in advertising and graphic design. The focus of the course is designing with image and type, preparing the student for further studies in graphic design, typography, desktop publishing, and computer graphics. Students are expected to have some command of drawing and design skills. Students are expected to purchase supplies. Prerequisite: VA 1770.
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3.00 Credits
Offered Periodically Combining traditional techniques and contemporary digital technology, this course will seek to realize new aesthetic possibilities in photography. Students will photograph assignments designed for manipulation and enhancement in the digital darkroom and produce a final portfolio. A digital or 33mm camera is re q u i red. (Same course as AC 2797, VA 2797). Pre- or corequisite: AC/GD/VA 2738.
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3.00 Credits
This course examines the historical development of graphic design as a discipline, by looking at the work of specific individuals and movements whose innovations have shaped visual communication. Studies the relationship between graphic design and its audience. Examines the social impact of design by looking at such inventions as the printing press, photography and the computer. In addition, students will explore the aesthetic development of graphic design and look at how it has impacted contemporary sensibilities. Students will visit a print shop, see demonstrations of early and current printing processes, and attend exhibitions where applicable in the local Boston area. Prerequisite: FA 1000.
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3.00 Credits
Spring Semester Designed for the visual artist and designer, this course introduces the techniques and materials used in the professional presentation of fine art, graphic design and desktop publishing. Students will learn the many options available to them and apply the skills to sequencing, matting, mounting, framing, photographing, and digitizing artwork for exhibition and presentation purposes. Special attention will be paid to archival considerations, precision, and to the resources though which materials can be acquired. A final portfolio of work will appear in the Student Art Exhibition at semester’s end. Students are expected to purchase supplies. (Same course as VA 3300). Prerequisite: VA 3950 and senior standing.
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3.00 Credits
Fall and Spring Semesters Under a Field Experience contract, the advertising manager has complete responsibility for adve rtising in the news paper. He/she works closely with the editor and faculty advisor to set ad rates, assist with production of ads, and do bookkeeping. (Same course as COM 3451, ENG 3451). Prerequisite: Signature of The Currier Times faculty advisor.
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