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Course Criteria
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3.00 Credits
Once the basic technical skills of PowerPoint are mastered, the next step is to craft the visual messages. In this course, students determine audiences, establish objectives, and evaluate creative strategies to effectively communicate using presentation graphics. (Same course as AC 2753, GD 2753). Prerequisite: AC 1000.
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3.00 Credits
Fall 2007/2008, Spring 2009 Students will learn the basics of single camera production and post-production. Projects will include movie-style camera techniques, continuity, and news/documentary-style scripting, shooting, and editing. Prerequisite: COM 2740 or AC/COM 2761, or permission of instructor.
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3.00 Credits
Fall and Spring Semesters This course introduces the student to the equipment and procedures used to manipulate video and audio with a computer. Hands-on projects allow students to create, mix and edit still and animated images, sounds, and video into presentations of the type and design suitable for educational, commercial and corporate use. (Same course as AC 2761). Prerequisite: Sophomore standing. Basic knowledge of Mac/PC Operating systems, file management.
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3.00 Credits
Spring 2008 This course introduces students to the basics of editing and manipulating audio on a computer. Using industry-standard audio software, students will work on projects including news and sports production, PSAs, and music editing. Students should have an entry-level understanding of MAC/PC operating systems and folder/file management. Prerequisite: AC 1000 or permission of instructor.
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3.00 Credits
Spring Semester This course empowers the student to author, design, edit, image and produce effective print media that is key to successful communication, utilizing the page layout application QuarkXPress?. (Same course as AC 2766, GD 2766). Prerequisite: Any 3-credit AC course.
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3.00 Credits
Offered Periodically Designed for students already familiar with digital video editing, this course will offer an advanced understanding of multimedia production. Emphasis will be placed on using video on the Internet, and designing web pages with an eye toward video distribution. Students will learn and use web design and video editing/compression software applications. (Same course as AC 2767). Prerequisite: AC/COM 2761 or permission of instructor.
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3.00 Credits
Sharing ideas in printed form is central to organizational communication. This course focuses on the state-of-the-art page layout computer application, Adobe InDesign that empowers the student to author, design, edit, image, and produce effective print media thatt is key to successful communication. (Same course as AC 2769, GD 2769). Prerequisite: Any 3-credit AC course.
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3.00 Credits
Fall and Spring Semesters Publicity, propaganda, and spin are terms used to describe the public relations profession. Students will examine the evolution of public relations from its ancient roots to the modern day. Ethical and legal issues, as well as public opinion and research, will provide a framework on which to build an understanding of how public relations impacts individuals, organizations and governments. The role of public relations and the media will also be explored. In addition, students will be introduced to specialty areas within public relations including special events, crisis communications, community relations and others. (Same course as MGT 2790).
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3.00 Credits
Fall Semester The ability to conceptualize and produce a variety of written materials for print, broadcast, and Internet-based media is crucial if you wish to succeed in public relations. This course focuses on “hands-on” application of public relations principlesthrough training and practice in preparing basic public relations materials such as news releases, fact sheets, pitch letters and position papers. Students will create messages in a variety of formats for selected clients and create a plan for the dissemination of these messages through a network of mass and other media options. Prerequisite: COM 2790.
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3.00 Credits
Continuing Education Schedule Broad-based course in strategic and practical components of meeting design and planning. Course components include needs analysis process, strategic objectives and themes, agenda creation, audience and key message analysis, and evaluation. Content covers events ranging from small department meetings to large scale, off-site conferences, for internal or external audiences, as well as key elements of small and large group dynamics. Meeting types will include sales, marketing, training, leadership, motivation, and incentive. Open only to C.E. students.
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