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Course Criteria
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3.00 Credits
Prerequisite: COMM 214 This course is an advanced examination of creating, writing, and producing audio materials for radio programming, television and film production, and for podcast and Webcast. It also includes an in-depth analysis of the medium, including commercials, news, features, documentaries and special programs.
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3.00 Credits
Prerequisite: COMM 226 “Mass entertainment” in the commercial sector is a multibillion dollar industry with communication strategies that are increasingly global, powerful and lucrative. This course is designed to help the student develop an understanding of public relations in the contexts of entertainment, sports and tourism. By studying the strategies of existing campaigns and organizations, students will better understand how public relations decisions affect careers and culture.
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3.00 Credits
Prerequisite: COMM 215 This course introduces students to the theory, craft and the business of film writing. Using a mixture of screenwriting texts, video and Internet assignments, and individual and group activities, students will become familiar with key screenwriting concepts such as character development and three-act structure. No prior screenwriting experience is required, but a desire to think creatively and learn a craft through writing and revision is a must. Offered every other year.
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3.00 Credits
Prerequisite: COMM 225 This course surveys the breadth of cinema around the globe, investigating a range of international films, movements and traditions.
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3.00 Credits
Prerequisite: COMM 224 This course teaches students the fundamentals of radio and television programming and management. Programming for both public and commercial stations will be included. The problems of station management will be covered including regulations, personnel, sales, economics, program sources, grant writing, ratings and research. This course provides students with comprehensive assessment of the broadcast management experience.
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3.00 Credits
Prerequisite: COMM 290 or COMM 291 This course will work with elements of television direction including script writing, storyboard, composition, framing, lighting, camera movement, music audio and sound effects, working with talent, format and genres of documentary video. Fall semester.
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3.00 Credits
Prerequisite: COMM 226 This course is designed to provide students with the opportunity to integrate their communication skills through supervised application of these skills in a public relations setting. Using a 30-hour required field experience as a focal point, students will utilize research organizational thinking, writing and speaking skills throughout the semester. Either semester.
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3.00 Credits
Prerequisite: COMM 312; and COMM 337 or COMM 341 This advanced course incorporates progressive public relations theory with practice. Students research, develop and implement a strategic “real-life” campaign for a community-based client, serving as consultants, and by developing portfolio-worthy deliverables that bring value to the client’s communication plan. The service-learning course includes guidance to learn necessary content and skills in such topics as fundraising, creative messaging and efficient integrated communication strategies.
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3.00 Credits
Prerequisite: COMM 130 This course examines the Internet and related digital and new-media technologies as communication within a range of economic, political and cultural contexts. The core of this investigation focuses on the ways in which digital media offer innovative channels for humans to share messages and make meaning, with emphasis on the interrelated issues of access (digital divide) and the increasingly global nature of digital communication (globalization). Through a variety of online and in-class individual and group exercises, students will learn and use basic Internet and new-media skills, and develop critical-thinking skills while exploring new-media environments.
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3.00 Credits
Prerequisite: Dependent on topic Variable contemporary topics in communication will be discussed in this course. This course may be repeated for different topics. Either semester.
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