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MGMT 494: Marketing Management and Strategy
3.00 Credits
Bridgewater State University
Prerequisite: Open to all management seniors in the final semester of the program; and MGMT 200 plus two of the following: MGMT 410, MGMT 415, MGMT 420, MGMT 424, MGMT 430, MGMT 440 The principles of formulating a marketing program are taught in this course. The course also demonstrates how and why marketing programs are affected by the marketing forces that bear down on the firm while remaining consistent with the needs of the target market segment. Spring semester. May be taken for graduate-level credit.
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MGMT 498: Internship in Management
3.00 - 15.00 Credits
Bridgewater State University
Prerequisite: Consent of the department chairperson; formal application required A non-classroom experience designed for a limited number of junior and senior majors to complement their academic preparation. This course may be repeated for a maximum of 15 credits. Graded on a (P) Pass/(N) No Pass basis.
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MGMT 498 - Internship in Management
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MGMT 499: Directed Study in Management
1.00 - 3.00 Credits
Bridgewater State University
Prerequisite: Consent of the department chairperson; formal application required Directed study is open to junior and senior majors who have demonstrated critical and analytical abilities in their studies and who wish to pursue a project independently. May be taken twice for a maximum of six credits.
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MGMT 499 - Directed Study in Management
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MGMT 501: Systems Research and Problem Solving
3.00 Credits
Bridgewater State University
Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 This course explores both quantitative and qualitative methods for conducting systems research and solving systems problems. Systems thinking offers an approach to formulating complex managerial problems and implementing solutions, particularly problems with both technological and social elements. Students conduct projects, developing skills in proposal preparation, report writing and oral presentation of results.
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MGMT 503: Directed Study
1.00 - 3.00 Credits
Bridgewater State University
Prerequisite: ACFI 505 and MGMT 506; consent of the department and formal application required Directed study is designed for the graduate student who desires to study selected topics in a specific field. For details, consult the paragraph titled “Directed or Independent Study” in the “School of Graduate Studies” section of this catalog. This course may be repeated for a maximum of six credits.
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MGMT 503 - Directed Study
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MGMT 504: International Business Study Tour
3.00 Credits
Bridgewater State University
This course offers students a first-hand, supervised, business-related international travel and study experience. The business and technological environment of a selected country will be explored through visits to companies, science and technology parks, research institutes, factories and universities. Students will participate in multiple learning formats, including lectures, exchanges with international students and research activities. The course will also incorporate visits to historic and cultural sites into the travel itinerary. This course may be taken twice for credit.
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MGMT 506: Marketing and Contract Management
3.00 Credits
Bridgewater State University
Through an exploration of current issues in management, this course reinforces the concepts and vocabulary of management. Special attention is given to contracts, liability and marketing management. Students research issues in such areas as business ethics, international management, entrepreneurship, employment law, intellectual property and marketing trends. Credit can-not be applied toward a graduate degree program.
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MGMT 506 - Marketing and Contract Management
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MGMT 510: International Marketing
3.00 Credits
Bridgewater State University
Prerequisite: MATH 110 or ECON 210; and MGMT 506 or MGMT 200 and ACFI 305; and ACFI 505 or ACFI 240 and ACFI 241 and ACFI 385 This course examines the concepts and practices of marketing in international and multinational settings, including all aspects of product distribution and control. The impact of the Internet and electronic business provides a special focus. Students conduct research projects.
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MGMT 510 - International Marketing
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MGMT 512: Presentation Strategies
1.00 Credits
Bridgewater State University
Students learn how to plan and deliver an effective presentation by using a presentation model that follows a systematic approach, including assessing the needs of the audience and developing an effective agenda, materials and technology tools. Fall semester.
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MGMT 512 - Presentation Strategies
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MGMT 513: Interpersonal Communication
1.00 Credits
Bridgewater State University
Person-to-person communication will focus on active listening and supportive communication, negotiation and effective meetings. Fall semester.
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MGMT 513 - Interpersonal Communication
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