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MGMT 410: International Marketing and Physical Distribution
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 130 and MGMT 200 An examination of the concepts and practices of marketing management in the international, multinational and global settings, including all aspects of product distribution and control. May be taken for graduate-level credit.
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MGMT 415: Retail Management
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 130 and MGMT 200 An analysis of retail principles with emphasis on organization, consumer demand, store layout, buying merchandise, control and turnover of stock and retail sales promotion. The case method is utilized. Spring semester. May be taken for graduate-level credit.
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MGMT 420: Marketing Research
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 130 and MGMT 200; and MATH 110 or ECON 210 An examination of the market research process used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their applications. May be taken for graduate-level credit.
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MGMT 424: Advertising
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 130 and MGMT 200 A comprehensive survey of advertising and its applications in business and society. Among the topics considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy and campaign management. Fall semester. May be taken for graduate-level credit.
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MGMT 424 - Advertising
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MGMT 426: Service Operations Management
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 140; and ECON 210 or MATH 110; and MATH 144 or MATH 142 or MATH 152 This introductory course in operations management focuses on the service sector. It exposes students to the basic topics in operations, such as quality, service, location, efficiency and customer service and is of value to all business students.
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MGMT 427: Production and Operations Management
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 426 This course focuses on goods production, manufacturing, inventory, sourcing and lean manufacturing.
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MGMT 427 - Production and Operations Management
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MGMT 430: Sales Management
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 130 and MGMT 200 Sales programs must be formulated and then implemented. In this age of accelerating product and service complexity, this course will deal with the sales manager who must understand the importance of these major responsibilities. Fall semester. May be taken for graduate-level credit.
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MGMT 435: Small Business Management
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 130; and ACFI 100 or ACFI 240 This course provides the student with an understanding of the unique characteristics required of the successful small business entrepreneur and the specifics relative to the start-up, financing and management of a small business. May be taken for graduate-level credit.
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MGMT 440: Business to Business Marketing
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 130 and MGMT 200 This course provides a study of contemporary market strategy techniques in business organizations. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior. May be taken for graduate-level credit.
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MGMT 445: Information Systems Management
3.00 Credits
Bridgewater State University
Prerequisite: MGMT 130 and MGMT 360 A course designed to equip students as future users of information systems. It deals with systems issues and management of the computer resource. It assumes only minimal technical back-ground and prepares the student to make decisions on the acquisition of equipment, system analysis and related topics. Fall semester. May be taken for graduate-level credit.
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