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MKTG 439: Senior Marketing Seminar
3.00 Credits
Salisbury University
Students address contemporary marketing issues and practice marketing management by using an experimental approach to assess the marketing plans and programs of marketing organizations. Prerequisites: Senior status, MKTG 430 or 438. Three hours per week.
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MKTG 490: Marketing Internship
3.00 Credits
Salisbury University
Intern experience in marketing. May substitute for a marketing major elective if approved by the school dean. Prerequisites: Junior status, marketing major, placement and approval by the ABLE program director, admission to Professional Program.
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MKTG 491: Advanced Marketing Internship
3.00 Credits
Salisbury University
Research associated with an internship experience in marketing. Prerequisite: Approval of ABLE program director. Preor Corequisite: MKTG 490.
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MKTG 560: Graduate Survey of Marketing
3.00 Credits
Salisbury University
Examination of markets and marketing functions responding to a dynamic environment. An overview of domestic and international marketing functions and institutions adapting to social, economic, legal and technical change. Special emphasis will be placed on the ramifications of consumerism and regulation of marketing activities. M.B.A. leveling course. Prerequisite: Provisional status in M.B.A. program. Three hours per week.
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MKTG 614: Strategic Marketing Management
2.00 Credits
Salisbury University
Examines the role of marketing strategy within the overall strategic framework of the organization; how to gather information, perform in-depth analyses, and make and present strategic marketing management decisions; and strategies for dealing with change, uncertainty, conflict, limited information, time pressures, and other common hurdles and obstacles to quick and effective decision making. Prerequisites: Admission to the M.B.A. program; MKTG 330 (or equivalent) with a grade of C or better. Four hours per week for half a semester.
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MKTG 660: Marketing Strategy
3.00 Credits
Salisbury University
Study of classic and contemporary marketing strategies for both profit and nonprofit organizations. Considers the organizational- environmental interface as a shaping factor in planning and implementing the marketing mix. Emphasis placed on planning in dynamic domestic and international environments. Prerequisite: Admission to M.B.A. program. Three hours per week.
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MKTG 661: Consumer And Buyer Behavior
3.00 Credits
Salisbury University
Studies the process of customer decision-making, consumption and post-consumption activities. Both internal and external influences on those processes are examined to provide an overall foundation of buyer behavior. Prerequisite: Admission to M.B.A. program. Three hours per week.
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MKTG 662: Promotional Strategy
3.00 Credits
Salisbury University
Examines the development of promotional strategy. Advertising, sales promotion, personal selling and publicity are explored. Emphasis on planning, designing and implementing promotional strategies. Prerequisite: Admission to M.B.A. program. Three hours per week.
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MKTG 685: International Marketing Seminar
3.00 Credits
Salisbury University
Study of international aspects of marketing management and the environment of international marketing. Topics selected from international finance, international trade, environmental factors (e.g., cultural, legal, political) and the major aspects of marketing management operations in the global environment (e.g., combining application-oriented analyses requiring the utilization of various marketing management concepts). Prerequisite: Admission to M.B.A. program. Three hours per week.
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MLSC 105: Introduction to Leadership I
1.00 Credits
Salisbury University
Study of concepts of leadership and management skills at basic organizational levels. Topics include leadership principles, basic management strategies, physical fitness and time management. Designed to give and accurate insight into the Army profession and the officer's role within the Army. Material covered combines both civilian and military principles and concepts. One hour per week.
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