|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non- Major Prerequisites: Junior standing and ECON 150 or 211 or 212 with a C or better. Three hours per week.
-
3.00 Credits
Managerial overview of advertising and sales promotion as they relate to economic and social systems. Topics include promotional planning, research, media selection, creative implementation, retail, business/professional and consumer advertising. Prerequisite: MKTG 330. Three hours per week.
-
3.00 Credits
Examination of the buyer (individual consumer and organizational agent) as problem solver. Topics include buying decision processes and social, psychological, anthropological and economic factors that influence behavior in the marketplace. Examines principles, theories, models and research techniques related to purchasing behavior. Prerequisite: MKTG 330. Three hours per week.
-
3.00 Credits
Introduction to sales management and the personal selling component of marketing management. Emphasis on both the selling process as well as managing sales personnel. Topics will include market analysis, sales strategies, sales presentations and creating/administering a sales program. Prerequisite: MKTG 330. Three hours per week.
-
3.00 Credits
Evaluation of retailing in our economy with emphasis on change in a dynamic environment. Topics such as structure, organization, merchandising, planning policy, inventory, pricing, record keeping, communication, personnel and location are reviewed, discussed and analyzed. Prerequisite: MKTG 330. Three hours per week.
-
3.00 Credits
Advanced study of varying marketing topics based on students' interests and needs. May be repeated once for credit under different subtitles. May substitute for a marketing major elective depending on the topic (see director of undergraduate studies). Major Prerequisites: Varies by topics, admission to Professional Program. Non-Major Prerequisites: Varies by topics, junior standing. Three hours per week.
-
3.00 Credits
Study of concepts, techniques and problems in organizational marketing. Topics include organizational buying process, buyer-seller relationships, business market segmentation, market planning, sales forecasting and design of marketing mix strategies. Considers a variety of business marketing situations. Prerequisite. MKTG 330. Three hours per week.
-
3.00 Credits
Study of the decision-making process in marketing products and services across national boundaries. Examination of the design and modification of marketing strategies. Identification of potential markets with consideration of product, price, promotion and distribution decisions within the restraints of a particular cultural, economic and political setting. Prerequisite: MKTG 330. Three hours per week.
-
3.00 Credits
Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities. Prerequisites: Senior status, MKTG 330, six additional hours of marketing electives. Three hours per week.
-
3.00 Credits
Collection and analysis of marketing data viewed in context of identifying the market demand (methods of decision making for marketing management). Topics include Bayesian decision theory, sampling techniques, and regression and correlation analysis. Prerequisites: INFO 281, MKTG 330. Three hours per week.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.
|
|
|