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Course Criteria
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3.00 Credits
A focus on the application of quantitative tools and techniques to enhance decision making. This course is designed to introduce the student to a variety of those techniques, including cost-volume analysis, decision theory, forecasting, linear programming, work measurement and learning curves, simulation, queuing theory, materials requirement planning, etc. Prerequisite: MAT 102 or permission of instructor. 3 Cr
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3.00 Credits
A course designed to acquaint students with financial operations, management and investment planning, and technique analysis. Subject areas include debt vs. equity financing; short, intermediate, and long term capital structuring; and qualitative and quantitative decision making. Prerequisite: ACC 202 and a knowledge of Algebra. 3 Cr
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3.00 Credits
A study of basic principles and procedures relating to the personnel department: job analysis and evaluation, incentives, employment, placement and training, employee services, labor relations and government regulations. Prerequisite: MAN 301. 3 Cr
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3.00 Credits
A course designed to build upon the small business management skills acquired through the Small Business Management course. Emphasis is upon the application of these skills in the process of discovery, evaluation and entry into entrepreneurial opportunities. Prerequisite: MAN 221, senior standing, or permission of instructor. 3 Cr
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3.00 Credits
An overview of marketing as an organizational and societal function stressing the application of marketing concepts and principles in entrepreneurship and realistic business situations. Students learn to analyze, plan, implement and control marketing strategies. Topics include product development and management, distribution, promotion, pricing, marketing research, consumer behavior, and external environments. 3 Cr
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3.00 Credits
A course to provide the student with an appreciation for the complexity of product distribution from the producer to the ultimate consumer. Students are introduced to central markets, wholesaling, retailing, warehousing, transporting, and managing the channels of distribution. Prerequisite: MAR 101. 3 Cr
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3.00 Credits
A course designed to help students develop creative and analytical skills by evaluating ads created by others. In addition, students learn to plan, budget, execute and manage a successful advertising campaign. The use of publicity and public relations with a successful advertising campaign is explored. Prerequisite: MAR 101. 3 Cr
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3.00 Credits
This course introduces the new entrepreneur to an understanding of the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. The universal functions of marketing management of buying, selling, transporting, storing, standardization and grading, financing, risk taking, and market information are linked to the student's entepreneurial undertaking. 3 Cr
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3.00 Credits
Marketing as a subject of growing interest to managers of public and private nonprofit organizations. The concepts, tools and models that have worked effectively to manage products and services in the profit sector that are becoming increasingly relevant to the management of products and services in the nonprofit sector are covered. The course is concerned with a host of problems nonprofit organizations face that would be analyzed as straightforward marketing problems if found in the profit sector. Prerequisite: MAR 101. 3 Cr
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3.00 Credits
Insights into the theories, principles, methods and techniques of creative personal selling. Emphasis is placed on interpersonal skills, ethics, and viewing sales in their natural setting as an event where both buyer and seller benefit. Students learn those aspects of sales management that make it distinct from generic management. Prerequisite: MAR 101 or permission of instructor. 3 Cr
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